PR Resolution podcast

The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.

About the show

Stella Bayles, co-founder of CoverageBook, hosts a new podcast for people in Public Relations.

Stella explores a hot topic in each episode and with the help of an expert dispels any myths and breaks down the jargon.

Summarised in plain language, this PR podcast is fun, informative and summarised in under 40 minutes, so you’re clued up as you hit the office.

PR Resolution podcast on social media

Episodes

  • Tinder for cows

    September 10th, 2019  |  38 mins 34 secs
    app pr, digital marketing, pr, pr measurement, public relations

    In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together?

    You get, Tinder for Cows!

    In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.

  • How much influence is left on Insta?

    July 26th, 2019  |  32 mins 41 secs
    influencers, instagram, public relations, scott guthrie, social media marketing

    'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold?

    In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR.

  • How to make your news story last longer

    July 11th, 2019  |  35 mins 56 secs
    digital pr, jerrid grimm, media relations, news, paid media, peso, public relations, stella bayles

    With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?

    In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.

  • should you be meme marketing?

    June 5th, 2019  |  24 mins 58 secs
    content marketing, elliott kurjan, instagram influencer, instagram marketing, marketing, meme, meme marketing, public relations, ricky williams, social, social media marketing, wagyu social

    The start of Love Island, Trump visiting & the shock loss for Antony Joshua this week has seen the meme machines in action on social media this week. But should memes be part of brand marketing?

    In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social.

    Ricky & Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment!

    Now working with brands, Elliott and Ricky explain what 'meme marketing' is, how to do it and the huge reach and engagement a brand can expect from this form of communication.

  • Can PR make TV?

    May 24th, 2019  |  38 mins 25 secs
    danny bell, digital marketing, digital pr, marketing, online marketing, pr, pr tips, public relations, social marketing, stella bayles, tv production, video content

    Stella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms.

    In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change.

  • Social media measurement with Katie Paine (queen of metrics)

    March 8th, 2019  |  20 mins 44 secs
    katie paine, marketing, pr, pr measurement, pr metrics, pr tips, public relations, social media, stella bayles

    Stella interviews Katie Paine (aka queen of metrics) on social media measurement. They discuss what metrics we should be using and how to attribute business success.

  • The news industry in 2019 & how it affects PR

    January 31st, 2019  |  33 mins 45 secs
    daily news, huffington post, journalists, media relations, news, news editor, pr, public relations

    Interview with SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry.

    The former New York Daily News Editor-in-Chief has seen the news industry go through huge changes and he is now using his unique experience to help PR teams.

    Jim talks about the way news consumption has changed publishing, its effect on news teams and the knock-on effect on Public Relations.

  • Creating an award winning PR agency with Steve Strickland

    December 11th, 2018  |  37 mins 54 secs
    marketing, pr, pr agency, pr awards, pr campaigns, pr tips, public relations, stella bayles, steve strickland

    Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker.

    In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation.

    Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team.

    He also speaks candidly about where Talker Tailor is at now and why he and Gary aim to take the agency in the future.

    If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now!

  • Multi-channel marketing part 2: Measuring paid, earned, shared & owned

    October 25th, 2018  |  25 mins 7 secs
    gini dietrich, measure pr, measurement, peso, pr, pr measurement, public relations

    In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relations should be leading it.

    Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.

  • Multi-channel marketing part 1: How Diageo measures PESO

    October 2nd, 2018  |  51 mins 46 secs
    diageo, james alexander, measure pr, measurement, pr, pr measurement, public relations

    James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they measure and compare results.

  • PR Measurement with AMEC

    August 28th, 2018  |  28 mins 59 secs
    amec, measure pr, measurement, pr, pr measurement, public relations

    Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills.

  • Inbound PR

    August 6th, 2018  |  28 mins 4 secs
    content marketing, content pr, iliyana stareva, inbound, inbound pr, pr, public relations, software pr, stella bayles

    Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'.

    Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'.

    In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success.

  • AI in PR

    August 6th, 2018  |  40 mins 46 secs
    ai, ai pr, artificial intelligence, pr, public relations

    Stella interviews technology expert Adam Hirsch on artificial intelligence and how it's affecting Public Relations. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to develop the use of AI in workflow and output.

  • Who is Stella & why listen?

    August 6th, 2018  |  6 mins 54 secs
    pr, public relations

    Host Stella Bayles, introduces the PR Resolution podcast. Stella shares her story and covers why she believes the Public Relations industry needs a straight-talking, plain language knowledge source right now.

    Episode zero covers what listeners can expect from the series and topics they can learn about from expert guests on the show.