web02.fireside.fm Wed, 29 Apr 2026 15:48:35 -0500 Fireside (https://fireside.fm) PR Resolution podcast - Episodes Tagged with “Audience Insight” https://podcast.coveragebook.com/tags/audience%20insight Fri, 19 Feb 2021 10:00:00 +0000 Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. en-us episodic The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction. Stella Bayles Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. no public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO Stella Bayles stella@coveragebook.com Who are you talking to? https://podcast.coveragebook.com/twentysevenwhoareyoutalkingto 6a48b2c4-8c02-4b9c-953c-a4503d78d219 Fri, 19 Feb 2021 10:00:00 +0000 Stella Bayles full Stella Bayles Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. In this episode Stella interviews, Alex Judd. Alex is the head of Impact and Planning at Clarity PR. He's passionate about combining the art of communications with the science of research and data. Their conversation covers: The difference between researching B2B and B2C audiences How avoid looking for insight in an echo chamber How to get buy in from stakeholders How to get started in you’re an audience insight beginner 44:15 no Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research? Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data. In this episode we discuss: The difference between researching B2B and B2C audiences What we can learn from advertising audience segmentation How avoid looking for insight in an echo chamber How to get buy in from stakeholders How to get started in you’re an audience insight beginner Special Guest: Alex Judd . audience insight, data, target audience, PR measurement, PR metrics, analytics, stella bayles, alex judd, integrated comms Understanding your audience is the most important stage in developing PR strategy.

It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research?

Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data.

In this episode we discuss:
The difference between researching B2B and B2C audiences
What we can learn from advertising audience segmentation
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner

Special Guest: Alex Judd .

]]> Understanding your audience is the most important stage in developing PR strategy.

It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research?

Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data.

In this episode we discuss:
The difference between researching B2B and B2C audiences
What we can learn from advertising audience segmentation
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner

Special Guest: Alex Judd .

]]> Understanding public feeling part 2: Crisis Communications https://podcast.coveragebook.com/twentyfourpublicfeelingcrisis 7cb6bbd9-e7a4-4c57-9667-e659bbab7101 Thu, 29 Oct 2020 15:00:00 +0000 Stella Bayles full Stella Bayles The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy. With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication. In this episode Stella and Amanda discuss; - Why exploring risk is the best crisis preparation - Understanding how your communication is landing with the public during a crisis and post, in recovery - Who should be responsible for crisis communications Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust. 41:47 no The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy. With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication. In this episode Stella and Amanda discuss; Why exploring risk is the best crisis preparation Understanding how your communication is landing with the public during a crisis and post, in recovery Who should be responsible for crisis communications Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust. Special Guest: Amanda Coleman . Public relations, crisis communications, audience insight, stella bayles, amanda coleman The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy.

With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication.

In this episode Stella and Amanda discuss;

  • Why exploring risk is the best crisis preparation

  • Understanding how your communication is landing with the public during a crisis and post, in recovery

  • Who should be responsible for crisis communications

Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust.

Special Guest: Amanda Coleman .

]]> The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy.

With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication.

In this episode Stella and Amanda discuss;

  • Why exploring risk is the best crisis preparation

  • Understanding how your communication is landing with the public during a crisis and post, in recovery

  • Who should be responsible for crisis communications

Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust.

Special Guest: Amanda Coleman .

]]> Understanding public feeling (part 1) https://podcast.coveragebook.com/twentythreepublicfeeling 46aa552d-920b-46f8-bcde-018a90d68597 Tue, 13 Oct 2020 08:00:00 +0100 Stella Bayles full Stella Bayles With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations. In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy. Wadds and I discuss: - How PR has understood target audience up until now - How to understand the public, and not just the media that influences them - How it is possible to track public feeling - Where surveys, social and search listening fits into this This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds 43:33 no With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations. In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy. He has spent over 25 years understanding the public and the most effective way organisations should understand and interact with audiences, build trust and grow by improving techniques and technologies. Wadds and I discuss: - How PR has understood target audience - How to understand the public, and not just the media that influences them - How it is possible to track public feeling - Where surveys, social and search listening fits into this This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds Special Guest: Stephen Waddington. audience insight, public relations, PR, communications, social listening, search listening, stephen waddinton, stella bayles With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.

Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.

In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.

He has spent over 25 years understanding the public and the most effective way organisations should understand and interact with audiences, build trust and grow by improving techniques and technologies.

Wadds and I discuss:

  • How PR has understood target audience
  • How to understand the public, and not just the media that influences them
  • How it is possible to track public feeling
  • Where surveys, social and search listening fits into this

This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds

Special Guest: Stephen Waddington.

]]> With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.

Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.

In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.

He has spent over 25 years understanding the public and the most effective way organisations should understand and interact with audiences, build trust and grow by improving techniques and technologies.

Wadds and I discuss:

  • How PR has understood target audience
  • How to understand the public, and not just the media that influences them
  • How it is possible to track public feeling
  • Where surveys, social and search listening fits into this

This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds

Special Guest: Stephen Waddington.

]]>