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    <title>PR Resolution podcast - Episodes Tagged with “B2b”</title>
    <link>https://podcast.coveragebook.com/tags/b2b</link>
    <pubDate>Thu, 10 Mar 2022 10:00:00 +0000</pubDate>
    <description>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.</itunes:subtitle>
    <itunes:author>Stella Bayles</itunes:author>
    <itunes:summary>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO</itunes:keywords>
    <itunes:owner>
      <itunes:name>Stella Bayles</itunes:name>
      <itunes:email>stella@coveragebook.com</itunes:email>
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<itunes:category text="Business">
  <itunes:category text="Marketing"/>
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  <title>The creative comms formula that drives b2b sales </title>
  <link>https://podcast.coveragebook.com/thirtythreegiants</link>
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  <pubDate>Thu, 10 Mar 2022 10:00:00 +0000</pubDate>
  <author>Stella Bayles</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Stella Bayles</itunes:author>
  <itunes:subtitle>This episode explores the business success that occurs when two areas of marketing combine and work together really well. 

I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.

I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative. 

Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses. 

Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.</itunes:subtitle>
  <itunes:duration>46:03</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>This episode explores the business success that occurs when two areas of marketing combine and work together really well. 
I interview Grace Keeling and James Beverage, co-founders of Made by Giants.
Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.
I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative. 
Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses. 
Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone. Special Guests: Grace Keeling and James Beveridge.
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  <itunes:keywords>b2b, creative, brand, creative comms, communications, PR, publication relations, made by giants, stella bayles, james beveridge, grace keeling</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This episode explores the business success that occurs when two areas of marketing combine and work together really well. </p>

<p>I interview Grace Keeling and James Beverage, co-founders of Made by Giants.</p>

<p>Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.</p>

<p>I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative. </p>

<p>Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses. </p>

<p>Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.</p><p>Special Guests: Grace Keeling and James Beveridge.</p>]]>
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  <itunes:summary>
    <![CDATA[<p>This episode explores the business success that occurs when two areas of marketing combine and work together really well. </p>

<p>I interview Grace Keeling and James Beverage, co-founders of Made by Giants.</p>

<p>Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.</p>

<p>I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative. </p>

<p>Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses. </p>

<p>Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.</p><p>Special Guests: Grace Keeling and James Beveridge.</p>]]>
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