web02.fireside.fm Sat, 11 Apr 2026 17:51:02 -0500 Fireside (https://fireside.fm) PR Resolution podcast - Episodes Tagged with “Brand Planning” https://podcast.coveragebook.com/tags/brand%20planning Fri, 10 Nov 2023 08:00:00 +0000 Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. en-us episodic The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction. Stella Bayles Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. no public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO Stella Bayles stella@coveragebook.com Why the UK’s biggest corporates are at risk of reputational damage https://podcast.coveragebook.com/reputationaldamagerisk 6f8e4519-2559-4fb0-9441-d04bc234408f Fri, 10 Nov 2023 08:00:00 +0000 Stella Bayles full Stella Bayles In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘when it happens’ scenario right through to senior opinions on the financial value of PR. Alastair Shares examples of what can happen when PR and reputation isn’t being considered at board level and the risks businesses face financially. This episode is relevant to PR people in all sectors. It’s full of advice from Alastair and the CIPR on what you and your team can do to raise awareness of the importance of corporate reputation management in your organisation and with your clients. Together we can raise the profile of PR at a senior level where it belongs. 37:16 no In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘when it happens’ scenario right through to senior opinions on the financial value of PR. Alastair Shares examples of what can happen when PR and reputation isn’t being considered at board level and the risks businesses face financially. This episode is relevant to PR people in all sectors. It’s full of advice from Alastair and the CIPR on what you and your team can do to raise awareness of the importance of corporate reputation management in your organisation and with your clients. Together we can raise the profile of PR at a senior level where it belongs. Special Guest: Alastair McCapra. reputation mangement, senior PR, brand reputation, corporate reputation, brand planning, CIPR, stella bayles, alastair mcapra In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra.

They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK.

Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘when it happens’ scenario right through to senior opinions on the financial value of PR.

Alastair Shares examples of what can happen when PR and reputation isn’t being considered at board level and the risks businesses face financially.

This episode is relevant to PR people in all sectors. It’s full of advice from Alastair and the CIPR on what you and your team can do to raise awareness of the importance of corporate reputation management in your organisation and with your clients.

Together we can raise the profile of PR at a senior level where it belongs.

Special Guest: Alastair McCapra.

]]> In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra.

They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK.

Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘when it happens’ scenario right through to senior opinions on the financial value of PR.

Alastair Shares examples of what can happen when PR and reputation isn’t being considered at board level and the risks businesses face financially.

This episode is relevant to PR people in all sectors. It’s full of advice from Alastair and the CIPR on what you and your team can do to raise awareness of the importance of corporate reputation management in your organisation and with your clients.

Together we can raise the profile of PR at a senior level where it belongs.

Special Guest: Alastair McCapra.

]]>