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    <title>PR Resolution podcast - Episodes Tagged with “Content Marketing”</title>
    <link>https://podcast.coveragebook.com/tags/content%20marketing</link>
    <pubDate>Wed, 05 Jun 2019 17:00:00 +0100</pubDate>
    <description>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
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    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.</itunes:subtitle>
    <itunes:author>Stella Bayles</itunes:author>
    <itunes:summary>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO</itunes:keywords>
    <itunes:owner>
      <itunes:name>Stella Bayles</itunes:name>
      <itunes:email>stella@coveragebook.com</itunes:email>
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  <itunes:category text="Marketing"/>
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<itunes:category text="Business">
  <itunes:category text="Careers"/>
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<itunes:category text="Business">
  <itunes:category text="Marketing"/>
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  <title>should you be meme marketing?</title>
  <link>https://podcast.coveragebook.com/eleven-wagyusocial</link>
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  <pubDate>Wed, 05 Jun 2019 17:00:00 +0100</pubDate>
  <author>Stella Bayles</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Stella Bayles</itunes:author>
  <itunes:subtitle>The start of Love Island, Trump visiting &amp; the shock loss for Antony Joshua this week has seen the meme machines in action on social media this week. But should memes be part of brand marketing?

In this episode, I interview Elliott Kurjan &amp; Ricky Williams, the duo behind a new agency Wagyu social.

Ricky &amp; Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment!

Now working with brands, Elliott and Ricky explain what 'meme marketing' is, how to do it and the huge reach and engagement a brand can expect from this form of communication.</itunes:subtitle>
  <itunes:duration>24:58</itunes:duration>
  <itunes:explicit>yes</itunes:explicit>
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  <description>With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing?
In this episode, I interview Elliott Kurjan &amp;amp; Ricky Williams, the duo behind a new agency Wagyu social.
Ricky &amp;amp; Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment!
Now working with brands, Elliott and Ricky explain what 'meme marketing' is, how to do it and the huge reach and engagement a brand can expect from this form of communication. Special Guest: Elliott Kurjan &amp;amp; Ricky Williams .
</description>
  <itunes:keywords>meme, meme marketing, content marketing, public relations, marketing, stella bayles, social media marketing, social, instagram influencer, instagram marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing?</p>

<p>In this episode, I interview Elliott Kurjan &amp; Ricky Williams, the duo behind a new agency Wagyu social.</p>

<p>Ricky &amp; Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile &#39;Awful Banter&#39;. They know what creates the thumb-stopper moment!</p>

<p>Now working with brands, Elliott and Ricky explain what &#39;meme marketing&#39; is, how to do it and the huge reach and engagement a brand can expect from this form of communication.</p><p>Special Guest: Elliott Kurjan &amp; Ricky Williams .</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing?</p>

<p>In this episode, I interview Elliott Kurjan &amp; Ricky Williams, the duo behind a new agency Wagyu social.</p>

<p>Ricky &amp; Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile &#39;Awful Banter&#39;. They know what creates the thumb-stopper moment!</p>

<p>Now working with brands, Elliott and Ricky explain what &#39;meme marketing&#39; is, how to do it and the huge reach and engagement a brand can expect from this form of communication.</p><p>Special Guest: Elliott Kurjan &amp; Ricky Williams .</p>]]>
  </itunes:summary>
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<item>
  <title>Inbound PR </title>
  <link>https://podcast.coveragebook.com/two-iliyana-stareva</link>
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  <pubDate>Tue, 07 Aug 2018 01:00:00 +0100</pubDate>
  <author>Stella Bayles</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/6b92eed4-60c1-4c6c-a465-75c6e7834e87/d331b6b8-16c9-4ef7-9aa5-39e8effe72be.mp3" length="27461991" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Stella Bayles</itunes:author>
  <itunes:subtitle>Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'. 

Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'. 

In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success. 
</itunes:subtitle>
  <itunes:duration>28:04</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>Podcast host, Stella Bayles interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on new Public Relation's approach 'Inbound'. 
Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and 
In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be powerful for brands, what activity it involves, how we talk about it and measure success.  Special Guest: Iliyana Stareva.
</description>
  <itunes:keywords>public relations, PR, marketing, online marketing, digital marketing, digital PR, PR measurement, PR tips, Inbound PR, Inbound, content marketing, content PR, </itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Podcast host, Stella Bayles interviews HubSpot&#39;s Global Partner Program Manager, Iliyana Stareva on new Public Relation&#39;s approach &#39;Inbound&#39;. </p>

<p>Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and </p>

<p>In this episode, Stella finds out about Iliyana&#39;s journey, why &#39;Inbound&#39; can be powerful for brands, what activity it involves, how we talk about it and measure success. </p><p>Special Guest: Iliyana Stareva.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Podcast host, Stella Bayles interviews HubSpot&#39;s Global Partner Program Manager, Iliyana Stareva on new Public Relation&#39;s approach &#39;Inbound&#39;. </p>

<p>Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and </p>

<p>In this episode, Stella finds out about Iliyana&#39;s journey, why &#39;Inbound&#39; can be powerful for brands, what activity it involves, how we talk about it and measure success. </p><p>Special Guest: Iliyana Stareva.</p>]]>
  </itunes:summary>
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