web01.fireside.fm Sat, 11 Apr 2026 17:47:12 -0500 Fireside (https://fireside.fm) PR Resolution podcast - Episodes Tagged with “Data Team” https://podcast.coveragebook.com/tags/data%20team Thu, 22 Feb 2024 08:00:00 +0000 Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. en-us episodic The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction. Stella Bayles Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. no public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO Stella Bayles stella@coveragebook.com CoverageImpact. Will it solve the PR Industry's number 1 problem? https://podcast.coveragebook.com/coverageimpact 7e3df8c1-25f0-4036-a033-c1aa22d6e2d6 Thu, 22 Feb 2024 08:00:00 +0000 Stella Bayles full Stella Bayles In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool. In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support... Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision! www.CoverageImpact.com 42:16 no In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool. In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support... Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision! www.CoverageImpact.com Special Guest: Gary Preston . PR measurement, PR metrics, reporting, PR tech, stella bayles, allison spray, james crawford, data, analytics, data team, public relations , evaluation, AMEC, gary preston, correlation coverage impact In this episode I interview the person that has inspired me the most in my career; Gary Preston.

Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.

We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool.

In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support...

Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision!

www.CoverageImpact.com

Special Guest: Gary Preston .

]]> In this episode I interview the person that has inspired me the most in my career; Gary Preston.

Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.

We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool.

In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support...

Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision!

www.CoverageImpact.com

Special Guest: Gary Preston .

]]> Confidence in data: Behind the scenes at H+K Strategies https://podcast.coveragebook.com/dataconfidencehandk 269bbf54-fcbb-4439-9ec2-206c286ef56f Thu, 23 Feb 2023 14:00:00 +0000 Stella Bayles full Stella Bayles This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K was noted as a great example of hiring in data expertise alongside training PR practitioners. In this interview, we go behind the scenes and get into the detail. I find out how Allison has increased confidence in data across all H&K teams We reveal the data team’s interesting recruitment process and the mix of skills and sector-specific backgrounds Allison looks for. Allison and James share how they work with clients to gain the data and tech they need upfront Allison also shares tips on how to get started, whether you’re a small team looking to up-skill or planning to to build a data team within an agency Since the H&K data and analytics team has developed and established the agency has won the most amount of awards ever in a year. Coincidence? or does increasing PR confidence in data work? I’ll let you decide… 40:33 no This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K was noted as a great example of hiring in data expertise alongside training PR practitioners. In this interview, we go behind the scenes and get into the detail. I find out how Allison has increased confidence in data across all H&K teams We reveal the data team’s interesting recruitment process and the mix of skills and sector-specific backgrounds Allison looks for. Allison and James share how they work with clients to gain the data and tech they need upfront Allison also shares tips on how to get started, whether you’re a small team looking to up-skill or planning to to build a data team within an agency Since the H&K data and analytics team has developed and established the agency has won the most amount of awards ever in a year. Coincidence? or does increasing PR confidence in data work? I’ll let you decide… Special Guest: Allison Spray. PR measurement, PR metrics, reporting, PR tech, stella bayles, allison spray, james crawford, data, analytics, data team, public relations , evaluation, AMEC, H&K This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies.

I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford.

James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K was noted as a great example of hiring in data expertise alongside training PR practitioners.

In this interview, we go behind the scenes and get into the detail.

I find out how Allison has increased confidence in data across all H&K teams

We reveal the data team’s interesting recruitment process and the mix of skills and sector-specific backgrounds Allison looks for.

Allison and James share how they work with clients to gain the data and tech they need upfront

Allison also shares tips on how to get started, whether you’re a small team looking to up-skill or planning to to build a data team within an agency

Since the H&K data and analytics team has developed and established the agency has won the most amount of awards ever in a year. Coincidence? or does increasing PR confidence in data work? I’ll let you decide…

Special Guest: Allison Spray.

]]> This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies.

I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford.

James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K was noted as a great example of hiring in data expertise alongside training PR practitioners.

In this interview, we go behind the scenes and get into the detail.

I find out how Allison has increased confidence in data across all H&K teams

We reveal the data team’s interesting recruitment process and the mix of skills and sector-specific backgrounds Allison looks for.

Allison and James share how they work with clients to gain the data and tech they need upfront

Allison also shares tips on how to get started, whether you’re a small team looking to up-skill or planning to to build a data team within an agency

Since the H&K data and analytics team has developed and established the agency has won the most amount of awards ever in a year. Coincidence? or does increasing PR confidence in data work? I’ll let you decide…

Special Guest: Allison Spray.

]]>