If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.

It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.

I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.

I also find out where Brian believes visual comms is going and if PR and SEO still has some relationship building to do...

Special Guest: Brian Wallace.

Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data?

In one of my favourite interviews to date, Cole and I explore;

If naturally right-brain people can tell great data stories

We cover the Barcelona Principles 3.0 updates & how it’s possible to communicate outputs & outcomes visually

Why getting to know your report readers is SO important

And why starting with data is actually the wrong place to begin your measurement journey..

Special Guest: Cole Nussbaumer Knaflic.