In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills to senior management experience being involved, we delve into what PR measurement needs to be a success in 2024.

Steph Bridgeman is the founder of ‘Experienced Media Analysts’. As well as help many teams win PR measurement and AMEC awards, Steph helps arm agencies and in-house teams with outcome insights that help them prove value and retain and grow PR budgets.

As well as win the awards Steph is also on the board of AMEC (association of measurement and evaluation of communications) so its safe to say, she in totally immersed and in the know on measurement!

She shares her opinion on where we’re at as an industry, but also gets practical on what we can do to improve processes, including;

Providing clear examples of what outputs and outcomes are and the difference between metrics

Exploring the word ‘Impact’ and what should and shouldn’t be included as a metric there

Steph shares how teams should review technology and how to cut out what’s not needed

And finally how to find hidden gems of skills around your organisation that can help analyse and visualise results.

Special Guest: Steph Bridgeman.

Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.

There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all.

In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke.

• We share the best of the month and what not to miss!
• Johna explores common PR measurement challenges you might be facing and directs you to the best resource to fix it
• Johna shares the trends in measurement & highlights from AMEC award entries this year

For the full calendar:
https://amecorg.com/measurement-month/measurement-month-2022-events/

For further help on measurement go to:
https://resolution.coveragebook.com/

Special Guest: Johna Burke .

So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!

We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.

Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.

He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence is having a negative effect on measurement learning and development.

Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….

Listen now to find out more ;)

Special Guest: Gary Preston .

If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.

It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.

I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.

I also find out where Brian believes visual comms is going and if PR and SEO still has some relationship building to do...

Special Guest: Brian Wallace.

In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.

I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.

Together, Daniel and Rick have more than 20 years experience in working with news desks in both the UK and USA. As well as Daniel being an ex journalist, designer and editor at The New York Daily News and News Corp, he and Rick now work alongside journalists and PR teams to help shape brand comms into news.

We cover:
How journalists are working during lock-down
How to be a resource (not a nuisance)
How to adapt sell-in tactics
Tips on how to navigate news-desks

Special Guests: Daniel Johnson-Kim and Rick Maughan.

It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow.

Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Amazon optimisation.

It’s not a common skill-hire or PR service we talk about in the industry so I was keen to hear more.

In this podcast interview Jim explains why
Threepipe built a whole department just to focus on Amazon activity for their clients

• How their PR tactics adapt in an Amazon strategy
• Why Amazon is the new Google for FMCG brands
• Where brand reputation comes into play in a new way
  
• Why being bold IN TRYING new techniques doesn’t just build your clients business it can build an agency too

This podcast was recorded just before COVID-19 hit in the UK and US, yet the insights Jim shares couldn’t be more relevant right now.

Special Guest: Jim Hawker .

In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.

I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.

Special Guest: Shanna Apitz.

That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense!

I went to their office to find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in online affiliate and revenue share deals.

If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers.

Rich also also explains why, as a PR agency founder he is branching into this new growth area and why it's making their current clients very happy.

In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.

Listen to find out how.

Special Guest: Jerrid Grimm.

In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change.

Special Guest: Danny Bell .