web01.fireside.fm Sat, 11 Apr 2026 17:50:38 -0500 Fireside (https://fireside.fm) PR Resolution podcast - Episodes Tagged with “Gary Preston” https://podcast.coveragebook.com/tags/gary%20preston Thu, 22 Feb 2024 08:00:00 +0000 Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. en-us episodic The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction. Stella Bayles Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. no public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO Stella Bayles stella@coveragebook.com CoverageImpact. Will it solve the PR Industry's number 1 problem? https://podcast.coveragebook.com/coverageimpact 7e3df8c1-25f0-4036-a033-c1aa22d6e2d6 Thu, 22 Feb 2024 08:00:00 +0000 Stella Bayles full Stella Bayles In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool. In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support... Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision! www.CoverageImpact.com 42:16 no In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool. In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support... Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision! www.CoverageImpact.com Special Guest: Gary Preston . PR measurement, PR metrics, reporting, PR tech, stella bayles, allison spray, james crawford, data, analytics, data team, public relations , evaluation, AMEC, gary preston, correlation coverage impact In this episode I interview the person that has inspired me the most in my career; Gary Preston.

Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.

We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool.

In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support...

Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision!

www.CoverageImpact.com

Special Guest: Gary Preston .

]]> In this episode I interview the person that has inspired me the most in my career; Gary Preston.

Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.

We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool.

In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support...

Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision!

www.CoverageImpact.com

Special Guest: Gary Preston .

]]> Gary Preston, CoverageBook take 2! https://podcast.coveragebook.com/thirtytwocoveragebook2 6f398768-d242-46e6-9f35-2cc9d04411fb Tue, 16 Nov 2021 07:00:00 +0000 Stella Bayles full Stella Bayles The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first! We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook. Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports. He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence Is having a negative effect on measurement learning and development. Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way…. Listen now to find out more ;) 43:53 no The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first! We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook. Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports. He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence is having a negative effect on measurement learning and development. Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way…. Listen now to find out more ;) Special Guest: Gary Preston . PR measurement, PR metrics, reporting, PR tech, CoverageBook, stella bayles, Gary Preston, marketing measurement, seo-pr, digital pr, public relations The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch.

So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!

We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.

Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.

He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence is having a negative effect on measurement learning and development.

Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….

Listen now to find out more ;)

Special Guest: Gary Preston .

]]> The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch.

So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!

We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.

Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.

He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence is having a negative effect on measurement learning and development.

Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….

Listen now to find out more ;)

Special Guest: Gary Preston .

]]>