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    <title>PR Resolution podcast - Episodes Tagged with “Inbound”</title>
    <link>https://podcast.coveragebook.com/tags/inbound</link>
    <pubDate>Tue, 07 Aug 2018 01:00:00 +0100</pubDate>
    <description>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
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    <itunes:subtitle>The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.</itunes:subtitle>
    <itunes:author>Stella Bayles</itunes:author>
    <itunes:summary>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
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    <itunes:keywords>public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO</itunes:keywords>
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      <itunes:name>Stella Bayles</itunes:name>
      <itunes:email>stella@coveragebook.com</itunes:email>
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  <title>Inbound PR </title>
  <link>https://podcast.coveragebook.com/two-iliyana-stareva</link>
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  <pubDate>Tue, 07 Aug 2018 01:00:00 +0100</pubDate>
  <author>Stella Bayles</author>
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  <itunes:author>Stella Bayles</itunes:author>
  <itunes:subtitle>Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'. 

Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'. 

In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success. 
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  <itunes:duration>28:04</itunes:duration>
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  <description>Podcast host, Stella Bayles interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on new Public Relation's approach 'Inbound'. 
Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and 
In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be powerful for brands, what activity it involves, how we talk about it and measure success.  Special Guest: Iliyana Stareva.
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  <itunes:keywords>public relations, PR, marketing, online marketing, digital marketing, digital PR, PR measurement, PR tips, Inbound PR, Inbound, content marketing, content PR, </itunes:keywords>
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    <![CDATA[<p>Podcast host, Stella Bayles interviews HubSpot&#39;s Global Partner Program Manager, Iliyana Stareva on new Public Relation&#39;s approach &#39;Inbound&#39;. </p>

<p>Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and </p>

<p>In this episode, Stella finds out about Iliyana&#39;s journey, why &#39;Inbound&#39; can be powerful for brands, what activity it involves, how we talk about it and measure success. </p><p>Special Guest: Iliyana Stareva.</p>]]>
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    <![CDATA[<p>Podcast host, Stella Bayles interviews HubSpot&#39;s Global Partner Program Manager, Iliyana Stareva on new Public Relation&#39;s approach &#39;Inbound&#39;. </p>

<p>Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and </p>

<p>In this episode, Stella finds out about Iliyana&#39;s journey, why &#39;Inbound&#39; can be powerful for brands, what activity it involves, how we talk about it and measure success. </p><p>Special Guest: Iliyana Stareva.</p>]]>
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