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    <title>PR Resolution podcast - Episodes Tagged with “Infographics”</title>
    <link>https://podcast.coveragebook.com/tags/infographics</link>
    <pubDate>Thu, 04 Nov 2021 00:00:00 +0000</pubDate>
    <description>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
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    <itunes:subtitle>The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.</itunes:subtitle>
    <itunes:author>Stella Bayles</itunes:author>
    <itunes:summary>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
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    <itunes:keywords>public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO</itunes:keywords>
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      <itunes:name>Stella Bayles</itunes:name>
      <itunes:email>stella@coveragebook.com</itunes:email>
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  <title>How a PR infographic secured an NBA player a $64million deal</title>
  <link>https://podcast.coveragebook.com/thirtyonevisualcomms</link>
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  <pubDate>Thu, 04 Nov 2021 00:00:00 +0000</pubDate>
  <author>Stella Bayles</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Stella Bayles</itunes:author>
  <itunes:subtitle>If you thought using infographics in PR activation had its day, think again. Brian and his team at Now Sourcing recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation. 

It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.

I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.</itunes:subtitle>
  <itunes:duration>52:17</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States.
If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation. 
It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.
I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.
I also find out where Brian believes visual comms is going and if PR and SEO still has some relationship building to do... Special Guest: Brian Wallace.
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  <itunes:keywords>seo-pr, digital pr, data visualisation, public relations, infographics, brian wallace, stella bayles, pr measurement</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States.</p>

<p>If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation. </p>

<p>It doesn&#39;t end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.</p>

<p>I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.</p>

<p>I also find out where Brian believes visual comms is going and if PR and SEO still has some relationship building to do...</p><p>Special Guest: Brian Wallace.</p>]]>
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  <itunes:summary>
    <![CDATA[<p>In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States.</p>

<p>If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation. </p>

<p>It doesn&#39;t end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.</p>

<p>I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.</p>

<p>I also find out where Brian believes visual comms is going and if PR and SEO still has some relationship building to do...</p><p>Special Guest: Brian Wallace.</p>]]>
  </itunes:summary>
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