web01.fireside.fm Wed, 29 Apr 2026 18:19:51 -0500 Fireside (https://fireside.fm) PR Resolution podcast - Episodes Tagged with “Integrated Comms” https://podcast.coveragebook.com/tags/integrated%20comms Fri, 19 Feb 2021 10:00:00 +0000 Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. en-us episodic The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction. Stella Bayles Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. no public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO Stella Bayles stella@coveragebook.com Who are you talking to? https://podcast.coveragebook.com/twentysevenwhoareyoutalkingto 6a48b2c4-8c02-4b9c-953c-a4503d78d219 Fri, 19 Feb 2021 10:00:00 +0000 Stella Bayles full Stella Bayles Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. In this episode Stella interviews, Alex Judd. Alex is the head of Impact and Planning at Clarity PR. He's passionate about combining the art of communications with the science of research and data. Their conversation covers: The difference between researching B2B and B2C audiences How avoid looking for insight in an echo chamber How to get buy in from stakeholders How to get started in you’re an audience insight beginner 44:15 no Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research? Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data. In this episode we discuss: The difference between researching B2B and B2C audiences What we can learn from advertising audience segmentation How avoid looking for insight in an echo chamber How to get buy in from stakeholders How to get started in you’re an audience insight beginner Special Guest: Alex Judd . audience insight, data, target audience, PR measurement, PR metrics, analytics, stella bayles, alex judd, integrated comms Understanding your audience is the most important stage in developing PR strategy.

It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research?

Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data.

In this episode we discuss:
The difference between researching B2B and B2C audiences
What we can learn from advertising audience segmentation
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner

Special Guest: Alex Judd .

]]> Understanding your audience is the most important stage in developing PR strategy.

It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research?

Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data.

In this episode we discuss:
The difference between researching B2B and B2C audiences
What we can learn from advertising audience segmentation
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner

Special Guest: Alex Judd .

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