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    <title>PR Resolution podcast - Episodes Tagged with “Katie Paine”</title>
    <link>https://podcast.coveragebook.com/tags/katie%20paine</link>
    <pubDate>Sat, 09 Mar 2019 00:00:00 +0000</pubDate>
    <description>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
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    <itunes:subtitle>The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.</itunes:subtitle>
    <itunes:author>Stella Bayles</itunes:author>
    <itunes:summary>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
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    <itunes:keywords>public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO</itunes:keywords>
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      <itunes:name>Stella Bayles</itunes:name>
      <itunes:email>stella@coveragebook.com</itunes:email>
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  <title>Social media measurement with Katie Paine (queen of metrics)</title>
  <link>https://podcast.coveragebook.com/nine-katie-paine</link>
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  <pubDate>Sat, 09 Mar 2019 00:00:00 +0000</pubDate>
  <author>Stella Bayles</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Stella Bayles</itunes:author>
  <itunes:subtitle>Stella interviews Katie Paine (aka queen of metrics) on social media measurement. They discuss what metrics we should be using and how to attribute business success. </itunes:subtitle>
  <itunes:duration>20:44</itunes:duration>
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  <description>Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'. 
Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity.
If social media is part of your campaigns this year, this episode is gold-dust. Special Guest: Katie Paine .
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  <itunes:keywords>PR measurement, PR metrics, PR analytics, social media, social media measurement, katie paine, stella bayles</itunes:keywords>
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    <![CDATA[<p>Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of &#39;queen of metrics&#39;. </p>

<p>Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity.</p>

<p>If social media is part of your campaigns this year, this episode is gold-dust.</p><p>Special Guest: Katie Paine .</p>]]>
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    <![CDATA[<p>Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of &#39;queen of metrics&#39;. </p>

<p>Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity.</p>

<p>If social media is part of your campaigns this year, this episode is gold-dust.</p><p>Special Guest: Katie Paine .</p>]]>
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