web01.fireside.fm Wed, 22 Apr 2026 10:38:30 -0500 Fireside (https://fireside.fm) PR Resolution podcast - Episodes Tagged with “Measurement” https://podcast.coveragebook.com/tags/measurement Fri, 18 Aug 2023 12:15:00 +0100 Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. en-us episodic The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction. Stella Bayles Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. no public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO Stella Bayles stella@coveragebook.com The Power of Music Partnerships https://podcast.coveragebook.com/thepowerofmusicpartnerships ff655af1-7bfc-4ea2-b957-c232a48dd7d3 Fri, 18 Aug 2023 12:15:00 +0100 Stella Bayles full Stella Bayles In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR campaign, advert, or TV show affect the artist? What does it mean to the target audience? Can it make or break an artist? In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Records to find out. Jelena explains how, just like brands, artists also have audience objectives & how the right partnership can be very powerful for both parties. She shares the benefits of working with new artists and how finding a match of niche interest points between both parties can be mutually beneficial as often ‘niche interest points’ = a passionate and very engaged audience. Jelena explains the changes to her role as the music industry has changed and what she expects to see emerge in the next 5 years. Whether you’re a music PR or are interested in having music as part of your marketing strategy this episode is for you. Timestamps 3:44 - Do you have an audience strategy for your artists? 7:29 What kind of difference or impact have you seen by placing an artist on a particular show or a particular game? 10:33 How important do you think it is for a brand and artist to be aligned? 15:27 Use of music on TikTok and Instagram 17:23 How do you measure whether a partnership has been successful? 26:00 Where do you see the industry developing in the next 5 to 10 years? 29:00 What do you do to maintain the work and life balance? 35:34 no In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR campaign, advert, or TV show affect the artist? What does it mean to the target audience? Can it make or break an artist? In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Records to find out. Jelena explains how, just like brands, artists also have audience objectives & how the right partnership can be very powerful for both parties. She shares the benefits of working with new artists and how finding a match of niche interest points between both parties can be mutually beneficial as often ‘niche interest points’ = a passionate and very engaged audience. Jelena explains the changes to her role as the music industry has changed and what she expects to see emerge in the next 5 years. Whether you’re a music PR or are interested in having music as part of your marketing strategy this episode is for you. Timestamps 3:44 - Do you have an audience strategy for your artists? 7:29 What kind of difference or impact have you seen by placing an artist on a particular show or a particular game? 10:33 How important do you think it is for a brand and artist to be aligned? 15:27 Use of music on TikTok and Instagram 17:23 How do you measure whether a partnership has been successful? 26:00 Where do you see the industry developing in the next 5 to 10 years? 29:00 What do you do to maintain the work and life balance? Special Guest: Jelena Grozdanich. public relations, stella bayles, music PR, entertainment PR, PR metrics, music metrics, measurement, Music and Brands, Music Marketing, Artist Partnerships, Music Industry Insights, PR Campaign, Audience Engagement, Music Licensing, Artist Impact, Music in Advertising, Music Strategy, Coveragebook, coverage book, reporting software In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership?

The music artist.

How does the involvement of a track in a PR campaign, advert, or TV show affect the artist?

What does it mean to the target audience?

Can it make or break an artist?

In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Records to find out.

Jelena explains how, just like brands, artists also have audience objectives & how the right partnership can be very powerful for both parties.

She shares the benefits of working with new artists and how finding a match of niche interest points between both parties can be mutually beneficial as often ‘niche interest points’ = a passionate and very engaged audience.

Jelena explains the changes to her role as the music industry has changed and what she expects to see emerge in the next 5 years.

Whether you’re a music PR or are interested in having music as part of your marketing strategy this episode is for you.

Timestamps
3:44 - Do you have an audience strategy for your artists?
7:29 What kind of difference or impact have you seen by placing an artist on a particular show or a particular game?
10:33 How important do you think it is for a brand and artist to be aligned?
15:27 Use of music on TikTok and Instagram
17:23 How do you measure whether a partnership has been successful?
26:00 Where do you see the industry developing in the next 5 to 10 years?
29:00 What do you do to maintain the work and life balance?

Special Guest: Jelena Grozdanich.

]]> In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership?

The music artist.

How does the involvement of a track in a PR campaign, advert, or TV show affect the artist?

What does it mean to the target audience?

Can it make or break an artist?

In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Records to find out.

Jelena explains how, just like brands, artists also have audience objectives & how the right partnership can be very powerful for both parties.

She shares the benefits of working with new artists and how finding a match of niche interest points between both parties can be mutually beneficial as often ‘niche interest points’ = a passionate and very engaged audience.

Jelena explains the changes to her role as the music industry has changed and what she expects to see emerge in the next 5 years.

Whether you’re a music PR or are interested in having music as part of your marketing strategy this episode is for you.

Timestamps
3:44 - Do you have an audience strategy for your artists?
7:29 What kind of difference or impact have you seen by placing an artist on a particular show or a particular game?
10:33 How important do you think it is for a brand and artist to be aligned?
15:27 Use of music on TikTok and Instagram
17:23 How do you measure whether a partnership has been successful?
26:00 Where do you see the industry developing in the next 5 to 10 years?
29:00 What do you do to maintain the work and life balance?

Special Guest: Jelena Grozdanich.

]]> Multi-channel marketing part 2: Measuring paid, earned, shared & owned https://podcast.coveragebook.com/five-gini-dietrich 2d5d9dcf-9a7d-4f3b-9ae6-36e1ce8f3008 Thu, 25 Oct 2018 14:00:00 +0100 Stella Bayles full Stella Bayles In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relations should be leading it. Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process. 25:07 no Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years. Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications. In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it. Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process. Listen to the experts view now! Special Guest: Gini Dietrich. public relations, stella bayles, PR, marketing, paid, spin sucks, owned, earned, shared, social, online marketing, Gini Dietrich, Diageo, PESO, digital marketing, digital PR, PR measurement, PR tips Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years.

Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications.

In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it.

Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.

Listen to the experts view now!

Special Guest: Gini Dietrich.

]]> Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years.

Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications.

In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it.

Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.

Listen to the experts view now!

Special Guest: Gini Dietrich.

]]> Multi-channel marketing part 1: How Diageo measures PESO https://podcast.coveragebook.com/four-james-alexander 75074cc4-140d-469a-a1fd-a22bd1376494 Tue, 02 Oct 2018 22:00:00 +0100 Stella Bayles full Stella Bayles James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they measure and compare results. 51:46 no Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business. Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity. James shares details of how he developed a standardised reporting process to measure and compare success. Including their tool-stack and metrics. if you’re curious to know how a large-scale international organisation makes decisions on marketing then this is the podcast for you. Special Guest: James Alexander . public relations, stella bayles, PR, marketing, online marketing, PESO, James Alexander, Diageo, AMEC, digital marketing, digital PR, PR measurement, PR tips Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo.

Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business.

Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity.

James shares details of how he developed a standardised reporting process to measure and compare success. Including their tool-stack and metrics.

if you’re curious to know how a large-scale international organisation makes decisions on marketing then this is the podcast for you.

Special Guest: James Alexander .

]]> Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo.

Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business.

Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity.

James shares details of how he developed a standardised reporting process to measure and compare success. Including their tool-stack and metrics.

if you’re curious to know how a large-scale international organisation makes decisions on marketing then this is the podcast for you.

Special Guest: James Alexander .

]]> PR Measurement with AMEC https://podcast.coveragebook.com/three-nicole-moreo 19159f38-5e1b-4c4b-8b90-be08d427bad3 Wed, 29 Aug 2018 02:00:00 +0100 Stella Bayles full Stella Bayles Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills. 28:59 no Stella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum's global research and analytics leaders on PR measurement. Stella finds out how PR teams can guage how well they're analysing their communications activity and compare with others in the industry through a new free tool from AMEC. Nicole also shares her fascinating career journey of going from economics to public relations to measurement. And reveals how everyone in PR can develop their own analytical skills. Special Guest: Nicole Moreo . public relations, PR, marketing, online marketing, barcelona principles, AMEC, digital marketing, digital PR, PR measurement, PR tips, Stella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum's global research and analytics leaders on PR measurement.

Stella finds out how PR teams can guage how well they're analysing their communications activity and compare with others in the industry through a new free tool from AMEC.

Nicole also shares her fascinating career journey of going from economics to public relations to measurement. And reveals how everyone in PR can develop their own analytical skills.

Special Guest: Nicole Moreo .

]]> Stella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum's global research and analytics leaders on PR measurement.

Stella finds out how PR teams can guage how well they're analysing their communications activity and compare with others in the industry through a new free tool from AMEC.

Nicole also shares her fascinating career journey of going from economics to public relations to measurement. And reveals how everyone in PR can develop their own analytical skills.

Special Guest: Nicole Moreo .

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