web01.fireside.fm Sat, 11 Apr 2026 17:49:10 -0500 Fireside (https://fireside.fm) PR Resolution podcast - Episodes Tagged with “Media Relations” https://podcast.coveragebook.com/tags/media%20relations Thu, 28 Sep 2023 11:00:00 +0100 Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. en-us episodic The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction. Stella Bayles Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. no public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO Stella Bayles stella@coveragebook.com How Cultural Understanding & Rapid Media Response is Saving the World's Animals https://podcast.coveragebook.com/savingtheworldsanimals e97897c9-d6c8-4d14-a363-10747fac29b4 Thu, 28 Sep 2023 11:00:00 +0100 Stella Bayles full Stella Bayles Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that making change. Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change. Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes. They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends. Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies that all PR teams can take inspiration from. 44:31 no Bev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that is making change; Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change to their products. Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes. They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends. Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies that all PR teams can take inspiration from. Special Guest: Bev Boyle. public relations, stella bayles, charity PR, non profit PR, world animal protection, rapid media response, media relations, global key messaging Bev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action.

In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that is making change; Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change to their products.

Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes.

They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends.

Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies that all PR teams can take inspiration from.

Special Guest: Bev Boyle.

]]> Bev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action.

In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that is making change; Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change to their products.

Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes.

They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends.

Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies that all PR teams can take inspiration from.

Special Guest: Bev Boyle.

]]> How to sell in to news desks during a pandemic https://podcast.coveragebook.com/twentycovidnews 5c342838-0eda-498d-84b2-f8759a394585 Thu, 30 Apr 2020 23:00:00 +0100 Stella Bayles full Stella Bayles The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this. In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK. I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them. 45:19 no The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this. In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK. I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them. Together, Daniel and Rick have more than 20 years experience in working with news desks in both the UK and USA. As well as Daniel being an ex journalist, designer and editor at The New York Daily News and News Corp, he and Rick now work alongside journalists and PR teams to help shape brand comms into news. We cover: How journalists are working during lock-down How to be a resource (not a nuisance) How to adapt sell-in tactics Tips on how to navigate news-desks Special Guests: Daniel Johnson-Kim and Rick Maughan. news, media relations, digital pr, public relations, The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this.

In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.

I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.

Together, Daniel and Rick have more than 20 years experience in working with news desks in both the UK and USA. As well as Daniel being an ex journalist, designer and editor at The New York Daily News and News Corp, he and Rick now work alongside journalists and PR teams to help shape brand comms into news.

We cover:
How journalists are working during lock-down
How to be a resource (not a nuisance)
How to adapt sell-in tactics
Tips on how to navigate news-desks

Special Guests: Daniel Johnson-Kim and Rick Maughan.

]]> The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this.

In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.

I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.

Together, Daniel and Rick have more than 20 years experience in working with news desks in both the UK and USA. As well as Daniel being an ex journalist, designer and editor at The New York Daily News and News Corp, he and Rick now work alongside journalists and PR teams to help shape brand comms into news.

We cover:
How journalists are working during lock-down
How to be a resource (not a nuisance)
How to adapt sell-in tactics
Tips on how to navigate news-desks

Special Guests: Daniel Johnson-Kim and Rick Maughan.

]]> How to make your news story last longer https://podcast.coveragebook.com/twelve-pressboard e3d78803-0685-418b-b5dc-bedbbb88b526 Fri, 12 Jul 2019 00:00:00 +0100 Stella Bayles full Stella Bayles With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience. 35:56 no With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience. Listen to find out how. Special Guest: Jerrid Grimm. news, media relations, digital pr, public relations, PESO, paid media With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?

In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.

Listen to find out how.

Special Guest: Jerrid Grimm.

]]> With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?

In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.

Listen to find out how.

Special Guest: Jerrid Grimm.

]]> The news industry in 2019 & how it affects PR https://podcast.coveragebook.com/eight-jim-rich f9a16fc3-7144-4756-a808-3f8bb1ff8f43 Thu, 31 Jan 2019 19:00:00 +0000 Stella Bayles full Stella Bayles Interview with SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry. The former New York Daily News Editor-in-Chief has seen the news industry go through huge changes and he is now using his unique experience to help PR teams. Jim talks about the way news consumption has changed publishing, its effect on news teams and the knock-on effect on Public Relations. 33:45 no In this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry. The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes and he is now using his unique experience to help PR teams. Jim talks about the way news consumption has changed publishing, its effect on news teams and knock-on effect to Public Relations. We talk about the new competition between news publishers and social platforms, why the reach of a story is so important and what a successful story looks like. Essentially, if news is part of your PR strategy this year then this episode is a must-listen. Special Guest: Jim Rich . public relations, stella bayles, PR, marketing, PR tips, news, journalists In this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry.

The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes and he is now using his unique experience to help PR teams.

Jim talks about the way news consumption has changed publishing, its effect on news teams and knock-on effect to Public Relations.

We talk about the new competition between news publishers and social platforms, why the reach of a story is so important and what a successful story looks like.

Essentially, if news is part of your PR strategy this year then this episode is a must-listen.

Special Guest: Jim Rich .

]]> In this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry.

The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes and he is now using his unique experience to help PR teams.

Jim talks about the way news consumption has changed publishing, its effect on news teams and knock-on effect to Public Relations.

We talk about the new competition between news publishers and social platforms, why the reach of a story is so important and what a successful story looks like.

Essentially, if news is part of your PR strategy this year then this episode is a must-listen.

Special Guest: Jim Rich .

]]>