In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that is making change; Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change to their products.

Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes.

They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends.

Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies that all PR teams can take inspiration from.

Special Guest: Bev Boyle.

We talk about the moment Martin made his career-defining decision and why he and the charity have never looked back.

We cover the changing media landscape and how Martin’s journalism background and skills have shaped the way his team operate as a newsroom.

Martin shares the Cancer Research UK overall objective and how that flows into his team’s strategy and KPIs.

He also talks about the importance of budget scrutiny in the charity sector and the work his team does in-house in order to make the most of the donations made to Cancer Research

Martin also shares some of their memorable campaigns that PR delivers so well; educating and raising awareness of prevention and treatments to help people live longer and better lives. And ultimately Beat Cancer.

Special Guest: Martin McGlown.

From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives.

Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.

In this podcast interview Dan shares;

• How PR has helped build their network, attract new funding and sign up volunteers
• Why Dad La Soul was recently namechecked in parliament
• How proving social change from PR coverage for non profits and charities is essential
• How a PR report can be adapted into a heavy-hitting social impact report

This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements.

Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there!

Also see:
The measurement webinar: 'How to prove social impact from PR results'


Stella is joined by data analyst and communications measurement expert Kristian Foged to find out how to prove PR efforts contribute to overall charity objectives. Whether you are trying to increase donations, source funding or attract volunteers through PR, this webinar will give you the tools you need to tell your success story. Follow Stella on Twitter @stellabayles

Special Guest: Dan Flanagan .

Links:

• The Dad La Soul social impact report