web02.fireside.fm Tue, 07 Apr 2026 01:48:01 -0500 Fireside (https://fireside.fm) PR Resolution podcast - Episodes Tagged with “Not For Profit” https://podcast.coveragebook.com/tags/not%20for%20profit Thu, 04 May 2023 23:00:00 +0100 Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. en-us episodic The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction. Stella Bayles Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. no public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO Stella Bayles stella@coveragebook.com How a PR team helped evacuate 54 Ukrainian orphans to the UK https://podcast.coveragebook.com/readytohelp ad04228d-e5c2-4f44-83c1-586ec89b7075 Thu, 04 May 2023 23:00:00 +0100 Stella Bayles full Stella Bayles As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it! I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Help’ that we cover and specifically their (no-fee) project with Save a Child and Magen David Adom, that saw them helping to evacuate a group of children from Ukraine. David shares the full account of how one phone call turned into the most complex but rewarding project the agency had ever worked on How the whole team (with other clients understanding) pulled together to help Save a Child and Magen David Adom How David’s past crisis management experience came into play And importantly whether it was a success and how the children are now David also reveals how the agency survived COVID, didn’t accept UK government furlough grants, paid bonuses and managed to carry out this amazing project on zero budget. This story is an inspiration. 43:35 no As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it! I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Help’ that we cover and specifically their (no-fee) project with Save a Child and Magen David Adom, that saw them helping to evacuate a group of children from Ukraine. David shares the full account of how one phone call turned into the most complex but rewarding project the agency had worked on How the whole team (with other clients understanding) pulled together to help Save a Child and Magen David Adom  How David’s past crisis management experience came into play And importantly whether it was a success and how the children are now David also reveals how the agency survived COVID, didn’t accept UK government furlough grants, paid bonuses and managed to carry out this amazing project on zero budget. This story is an inspiration. Special Guest: David Fraser. charity, non profit, not for profit, creative, brand, creative comms, communications, PR, publication relations, ready10, david fraser, stella bayles, As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it!

I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Help’ that we cover and specifically their (no-fee) project with Save a Child and Magen David Adom, that saw them helping to evacuate a group of children from Ukraine.

David shares the full account of how one phone call turned into the most complex but rewarding project the agency had worked on

How the whole team (with other clients understanding) pulled together to help Save a Child and Magen David Adom 

How David’s past crisis management experience came into play

And importantly whether it was a success and how the children are now

David also reveals how the agency survived COVID, didn’t accept UK government furlough grants, paid bonuses and managed to carry out this amazing project on zero budget.

This story is an inspiration.

Special Guest: David Fraser.

]]> As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it!

I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Help’ that we cover and specifically their (no-fee) project with Save a Child and Magen David Adom, that saw them helping to evacuate a group of children from Ukraine.

David shares the full account of how one phone call turned into the most complex but rewarding project the agency had worked on

How the whole team (with other clients understanding) pulled together to help Save a Child and Magen David Adom 

How David’s past crisis management experience came into play

And importantly whether it was a success and how the children are now

David also reveals how the agency survived COVID, didn’t accept UK government furlough grants, paid bonuses and managed to carry out this amazing project on zero budget.

This story is an inspiration.

Special Guest: David Fraser.

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