web01.fireside.fm Sat, 11 Apr 2026 20:32:08 -0500 Fireside (https://fireside.fm) PR Resolution podcast - Episodes Tagged with “Paid Media” https://podcast.coveragebook.com/tags/paid%20media Fri, 24 Apr 2020 14:00:00 +0100 Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. en-us episodic The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction. Stella Bayles Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call. no public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO Stella Bayles stella@coveragebook.com Why FMCG PR needs to be amazon-ready https://podcast.coveragebook.com/nineteenamazon 5d47a787-0eaa-4da1-9380-7de54605e7e7 Fri, 24 Apr 2020 14:00:00 +0100 Stella Bayles full Stella Bayles An interview with Jim Hawker, co-founder of Threepipe, on why helping their clients become more visible on Amazon has helped grow their agency. 37:57 no Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%. It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow. Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Amazon optimisation. It’s not a common skill-hire or PR service we talk about in the industry so I was keen to hear more. In this podcast interview Jim explains why Threepipe built a whole department just to focus on Amazon activity for their clients - How their PR tactics adapt in an Amazon strategy - Why Amazon is the new Google for FMCG brands - Where brand reputation comes into play in a new way - Why being bold IN TRYING new techniques doesn’t just build your clients business it can build an agency too This podcast was recorded just before COVID-19 hit in the UK and US, yet the insights Jim shares couldn’t be more relevant right now. Special Guest: Jim Hawker . digital marketing, digital pr, marketing, online marketing, pr, pr tips, paid media, public relations, stella bayles, jim hawker, threepipe Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%.

It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow.

Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Amazon optimisation.

It’s not a common skill-hire or PR service we talk about in the industry so I was keen to hear more.

In this podcast interview Jim explains why
Threepipe built a whole department just to focus on Amazon activity for their clients

  • How their PR tactics adapt in an Amazon strategy
  • Why Amazon is the new Google for FMCG brands
  • Where brand reputation comes into play in a new way
  • Why being bold IN TRYING new techniques doesn’t just build your clients business it can build an agency too

This podcast was recorded just before COVID-19 hit in the UK and US, yet the insights Jim shares couldn’t be more relevant right now.

Special Guest: Jim Hawker .

]]> Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%.

It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow.

Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Amazon optimisation.

It’s not a common skill-hire or PR service we talk about in the industry so I was keen to hear more.

In this podcast interview Jim explains why
Threepipe built a whole department just to focus on Amazon activity for their clients

  • How their PR tactics adapt in an Amazon strategy
  • Why Amazon is the new Google for FMCG brands
  • Where brand reputation comes into play in a new way
  • Why being bold IN TRYING new techniques doesn’t just build your clients business it can build an agency too

This podcast was recorded just before COVID-19 hit in the UK and US, yet the insights Jim shares couldn’t be more relevant right now.

Special Guest: Jim Hawker .

]]> How PR should work with paid media https://podcast.coveragebook.com/eighteen-paid d03bb11a-071d-470d-bf9d-4e8ddf805347 Thu, 27 Feb 2020 12:00:00 +0000 Stella Bayles full Stella Bayles It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns. I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business. 38:11 no It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns. I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business. Special Guest: Shanna Apitz. digital marketing, digital pr, marketing, online marketing, pr, pr tips, paid media, public relations, stella bayles, shanna apitz It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?

In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.

I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.

Special Guest: Shanna Apitz.

]]> It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?

In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.

I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.

Special Guest: Shanna Apitz.

]]> How to make your news story last longer https://podcast.coveragebook.com/twelve-pressboard e3d78803-0685-418b-b5dc-bedbbb88b526 Fri, 12 Jul 2019 00:00:00 +0100 Stella Bayles full Stella Bayles With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience. 35:56 no With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience. Listen to find out how. Special Guest: Jerrid Grimm. news, media relations, digital pr, public relations, PESO, paid media With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?

In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.

Listen to find out how.

Special Guest: Jerrid Grimm.

]]> With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?

In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.

Listen to find out how.

Special Guest: Jerrid Grimm.

]]>