We're returning strong! In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry.

Often in PR there can be too much focus on media and not enough on the public. That's why this interview is so inspiring. Lucy talks about her passion for social anthropology and you can tell she means it. Its clear that her deep curiosity in people and the psychology of minds is one of the reasons her agency's campaigns make such an impact.

Lucy explains how The Romans global team work with their clients to make the magic happen. She explains their ideation process and the tools and data that feeds each of their award-winning strategies.

This is a special insight into an agency doing things differently.

Special Guest: Lucy Hart .