PR Resolution podcast - Episodes Tagged with “Pr Tips”

Why FMCG PR needs to be amazon-ready

Stella Bayles — Fri, 24 Apr 2020 14:00:00 +0100

Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%.

It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow.

Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Amazon optimisation.

It’s not a common skill-hire or PR service we talk about in the industry so I was keen to hear more.

In this podcast interview Jim explains why
Threepipe built a whole department just to focus on Amazon activity for their clients

How their PR tactics adapt in an Amazon strategy
Why Amazon is the new Google for FMCG brands
Where brand reputation comes into play in a new way
Why being bold IN TRYING new techniques doesn’t just build your clients business it can build an agency too

This podcast was recorded just before COVID-19 hit in the UK and US, yet the insights Jim shares couldn’t be more relevant right now.

Special Guest: Jim Hawker .

How PR should work with paid media

Stella Bayles — Thu, 27 Feb 2020 12:00:00 +0000

It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?

In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.

I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.

Special Guest: Shanna Apitz.

Should you be affiliate marketing in 2020?

Stella Bayles — Tue, 31 Dec 2019 12:00:00 +0000

We've seen a lot of development in comms techniques in 2019. However one area of digital marketing I didn't expect to hear in PR merging was affiliate marketing.

That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense!

I went to their office to find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in online affiliate and revenue share deals.

If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers.

Rich also also explains why, as a PR agency founder he is branching into this new growth area and why it's making their current clients very happy.

Can PR make TV?

Stella Bayles — Fri, 24 May 2019 23:00:00 +0100

Stella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms.

In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change.

Special Guest: Danny Bell .

Social media measurement with Katie Paine (queen of metrics)

Stella Bayles — Sat, 09 Mar 2019 00:00:00 +0000

Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'.

Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity.

If social media is part of your campaigns this year, this episode is gold-dust.

Special Guest: Katie Paine .

Creating an award winning PR agency with Steve Strickland

Stella Bayles — Tue, 11 Dec 2018 14:45:00 +0000

Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker. He has led the agency for two years alongside partner and long term colleague, Gary Wheeldon. Before starting Talker Tailor Steve held three creative director roles at agencies; Weber Shandwick, freuds and most recently M&C Saatchi PR. Where he was tasked with safe-guarding the quality of creative product globally across its 8 offices.

In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation.

Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team.

He also speaks candidly about where Talker Tailor is at now and where he and Gary aim to take the agency in the future.

If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now!

Special Guest: Steve Strickland.