I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Help’ that we cover and specifically their (no-fee) project with Save a Child and Magen David Adom, that saw them helping to evacuate a group of children from Ukraine.

David shares the full account of how one phone call turned into the most complex but rewarding project the agency had worked on

How the whole team (with other clients understanding) pulled together to help Save a Child and Magen David Adom 

How David’s past crisis management experience came into play

And importantly whether it was a success and how the children are now

David also reveals how the agency survived COVID, didn’t accept UK government furlough grants, paid bonuses and managed to carry out this amazing project on zero budget.

This story is an inspiration.

Special Guest: David Fraser.

I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business through culture.

Former MD at Mixmag and now MD at new generation media company Woo from ITV, Rebecca has extensive music media experience and has teamed up with music brand partnership expert Joe Belliotti on new book ‘How Music Grows Brands’.

Its the first of its kind and is already an Amazon Best Seller, the book helps PR and marketing teams bring music into strategies and connect with audiences in a way that will drive business. It also helps all parties in the partnership navigate the modern music industry so artist, label, brand and media all benefit.

Our interview covers; How having music as part of your brand strategy is measurable, the difference music can make to a brand’s reputation and and how to navigate shared objectives.

Whether you’re in an agency, a brand team, label side or artist, I’m confident this episode will be hugely helpful!

Special Guests: Rebecca Jolly and joe belliotti .

Amar spent time at data-football specialists, Squawka. He worked in-house at Budweiser as Head of global football content and then at West Ham United where, as Head of Content, he helped the club grow its audience to a global level across multiple platforms.

Now at MKTG as Vice President of content and communications, Amar and has team are experts at understanding fans on a deeper level and often on a large global scale.

In our chat we explore the latest MKTG research ‘modern fan decoded’ and how a change in fan behaviour in the last few years has changed the sport and entertainment industry.

We talk about the rise in sports professionals and football players specifically being more influential in 'cause awareness' and therefore brand's activity around them.

We look at what generation of fans are more receptive to brand engagement and why the younger generation are demanding more, not just in their experience but how they expect the brand to operate and do better in the world.

This interview is full of wisdom and practical tips on collecting insight and behaviour measurement too.

You can watch the video of this interview on YouTube: https://youtu.be/RqaB_uF1jZU

Follow Amar's sports marketing newsletter and on Twitter:
https://thesportsmarketeer.substack.com/
https://twitter.com/amarjourno

Special Guest: Amar Singh.

This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems.

So what does this mean to the huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for non-official partners?

I interview one the world’s leading experts in sports marketing and brand partnerships; Andy Sutherden to find out.

The former head of International Brand Consulting at CAA (Creative artists agency) and ex global head of sport partnerships and marketing at H&K Strategies, helps us navigate the change in comms strategy, reputation, activation and measurement of one of the most controversial worlds cups in history.

Our interview covers;

• The benefits and pitfalls of the £50billion Sponsorship industry
• How you should prepare for crisis around this & future World Cups
• The Danish sponsor Hummel’s shirt launch & the conflicting stories that have been buried around it Plus
• Andy share his prediction on why several coincidences around this tournament may have set a new template for all future World Cups.

Whether you’re working on a World Cup campaign now, thinking of using it as a hook OR into the game, brands and fans this episode is for you!

Special Guest: Andy Sutherden .

I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.

I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative.

Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses.

Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.

Special Guests: Grace Keeling and James Beveridge.

Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.

In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.

He has spent over 25 years understanding the public and the most effective way organisations should understand and interact with audiences, build trust and grow by improving techniques and technologies.

Wadds and I discuss:

• How PR has understood target audience
• How to understand the public, and not just the media that influences them
• How it is possible to track public feeling
• Where surveys, social and search listening fits into this

This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds

Special Guest: Stephen Waddington.

It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow.

Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Amazon optimisation.

It’s not a common skill-hire or PR service we talk about in the industry so I was keen to hear more.

In this podcast interview Jim explains why
Threepipe built a whole department just to focus on Amazon activity for their clients

• How their PR tactics adapt in an Amazon strategy
• Why Amazon is the new Google for FMCG brands
• Where brand reputation comes into play in a new way
  
• Why being bold IN TRYING new techniques doesn’t just build your clients business it can build an agency too

This podcast was recorded just before COVID-19 hit in the UK and US, yet the insights Jim shares couldn’t be more relevant right now.

Special Guest: Jim Hawker .

In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.

I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.

Special Guest: Shanna Apitz.

That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense!

I went to their office to find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in online affiliate and revenue share deals.

If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers.

Rich also also explains why, as a PR agency founder he is branching into this new growth area and why it's making their current clients very happy.

You get, Tinder for Cows!

In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.

I uncover how a CEO really views marketing and what he wants in terms of ROI. Why a consumer creative from a b2b agency worked so well and why having PR throughout a business can have such a positive impact.

Special Guests: Doug Bairner and Jon Lonsdale.

In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change.

Special Guest: Danny Bell .

Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity.

If social media is part of your campaigns this year, this episode is gold-dust.

Special Guest: Katie Paine .

The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes and he is now using his unique experience to help PR teams.

Jim talks about the way news consumption has changed publishing, its effect on news teams and knock-on effect to Public Relations.

We talk about the new competition between news publishers and social platforms, why the reach of a story is so important and what a successful story looks like.

Essentially, if news is part of your PR strategy this year then this episode is a must-listen.

Special Guest: Jim Rich .

In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation.

Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team.

He also speaks candidly about where Talker Tailor is at now and where he and Gary aim to take the agency in the future.

If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now!

Special Guest: Steve Strickland.

Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications.

In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it.

Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.

Listen to the experts view now!

Special Guest: Gini Dietrich.

Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business.

Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity.

James shares details of how he developed a standardised reporting process to measure and compare success. Including their tool-stack and metrics.

if you’re curious to know how a large-scale international organisation makes decisions on marketing then this is the podcast for you.

Special Guest: James Alexander .

Stella finds out how PR teams can guage how well they're analysing their communications activity and compare with others in the industry through a new free tool from AMEC.

Nicole also shares her fascinating career journey of going from economics to public relations to measurement. And reveals how everyone in PR can develop their own analytical skills.

Special Guest: Nicole Moreo .

Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and

In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be powerful for brands, what activity it involves, how we talk about it and measure success.

Special Guest: Iliyana Stareva.

Stella interviews technology expert Adam Hirsch on the topic. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to develop the use of AI in workflow and output.

Adam Hirsch is the current senior vice president of emerging media and technology at Edelman Digital. He is also ex-chief operating officer at Mashable so has extensive knowledge in emerging technologies and how audineces embrace them.

Special Guest: Adam Hirsch.

The PR Resolution podcast will cover hot topics in Public Relations. Stella, promises to dispels the myths and with the help from an expert each episode, will break down the jargon and explain the facts so you're clued up as you hit the office.