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    <title>PR Resolution podcast - Episodes Tagged with “Social Media Marketing”</title>
    <link>https://podcast.coveragebook.com/tags/social%20media%20marketing</link>
    <pubDate>Fri, 29 Aug 2025 08:00:00 +0100</pubDate>
    <description>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
</description>
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.</itunes:subtitle>
    <itunes:author>Stella Bayles</itunes:author>
    <itunes:summary>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/6b92eed4-60c1-4c6c-a465-75c6e7834e87/cover.jpg?v=2"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO</itunes:keywords>
    <itunes:owner>
      <itunes:name>Stella Bayles</itunes:name>
      <itunes:email>stella@coveragebook.com</itunes:email>
    </itunes:owner>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Careers"/>
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<itunes:category text="Business">
  <itunes:category text="Marketing"/>
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<item>
  <title>Episode 2025: Relate to Innovate: The Secret Behind Jukebox PR's Scene-Shaping Success</title>
  <link>https://podcast.coveragebook.com/2025</link>
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  <pubDate>Fri, 29 Aug 2025 08:00:00 +0100</pubDate>
  <author>Stella Bayles</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/6b92eed4-60c1-4c6c-a465-75c6e7834e87/200d2fcd-4ce4-4675-b14c-87e7adf5a1b3.mp3" length="37805343" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Stella Bayles</itunes:author>
  <itunes:subtitle>In this special episode of the PR Resolution Podcast, Stella is joined by Alex Jukes, founder of Jukebox PR and host of the Loud and Unfiltered podcast. They discuss the unique culture at Jukebox, where team members live and breathe their industry; dance music. 

Just like the fast-paced nature of the music, the conversation bounces from launching the latest super club, their secret to making new tracks 'go viral' and to how they sell out global events with their unique approach to PR. 

With a client roster that includes major global brands like Pacha and Ministry of Sound, Jukebox PR leverages its industry knowledge and innovative techniques to drive real business impact, which is often breaking records in music downloads or selling out festivals.

The conversation also touches on the significance of data-driven decision-making, the value of building long-term relationships in the industry and....how this has led Alex's personal growth goals too. 

Whether you're in the music or PR business, this interview is inspiring. Watch now.</itunes:subtitle>
  <itunes:duration>39:22</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/6b92eed4-60c1-4c6c-a465-75c6e7834e87/cover.jpg?v=2"/>
  <description>In this special episode of the PR Resolution Podcast, Stella is joined by Alex Jukes, founder of Jukebox PR and host of the Loud and Unfiltered podcast. They discuss the unique culture at Jukebox, where team members live and breathe their industry; dance music. 
Just like the fast-paced nature of the music, the conversation bounces from launching the latest super club, sharinmg their secret to making new tracks 'go viral' and to how they sell out global events with their unique approach to PR. 
With a client roster that includes major global brands like Pacha and Ministry of Sound, Jukebox PR leverages its industry knowledge and innovative techniques to drive real business impact, which is often breaking records in music downloads or selling out festivals.
The conversation also touches on the significance of data-driven decision-making, the value of building long-term relationships in the industry and....how this has led Alex's personal growth goals too. 
Whether you're in the music or PR business, this interview is inspiring. Watch now. Special Guest: Alex Jukes.
</description>
  <itunes:keywords>Dance music, house music, festival PR, music PR, club promotion, music marketing, social media marketing, music influencers, influencer marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this special episode of the PR Resolution Podcast, Stella is joined by Alex Jukes, founder of Jukebox PR and host of the Loud and Unfiltered podcast. They discuss the unique culture at Jukebox, where team members live and breathe their industry; dance music. </p>

<p>Just like the fast-paced nature of the music, the conversation bounces from launching the latest super club, sharinmg their secret to making new tracks &#39;go viral&#39; and to how they sell out global events with their unique approach to PR. </p>

<p>With a client roster that includes major global brands like Pacha and Ministry of Sound, Jukebox PR leverages its industry knowledge and innovative techniques to drive real business impact, which is often breaking records in music downloads or selling out festivals.</p>

<p>The conversation also touches on the significance of data-driven decision-making, the value of building long-term relationships in the industry and....how this has led Alex&#39;s personal growth goals too. </p>

<p>Whether you&#39;re in the music or PR business, this interview is inspiring. Watch now.</p><p>Special Guest: Alex Jukes.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this special episode of the PR Resolution Podcast, Stella is joined by Alex Jukes, founder of Jukebox PR and host of the Loud and Unfiltered podcast. They discuss the unique culture at Jukebox, where team members live and breathe their industry; dance music. </p>

<p>Just like the fast-paced nature of the music, the conversation bounces from launching the latest super club, sharinmg their secret to making new tracks &#39;go viral&#39; and to how they sell out global events with their unique approach to PR. </p>

<p>With a client roster that includes major global brands like Pacha and Ministry of Sound, Jukebox PR leverages its industry knowledge and innovative techniques to drive real business impact, which is often breaking records in music downloads or selling out festivals.</p>

<p>The conversation also touches on the significance of data-driven decision-making, the value of building long-term relationships in the industry and....how this has led Alex&#39;s personal growth goals too. </p>

<p>Whether you&#39;re in the music or PR business, this interview is inspiring. Watch now.</p><p>Special Guest: Alex Jukes.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>How much influence is left on Insta?</title>
  <link>https://podcast.coveragebook.com/thirteen-instagram</link>
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  <pubDate>Fri, 26 Jul 2019 10:00:00 +0100</pubDate>
  <author>Stella Bayles</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/6b92eed4-60c1-4c6c-a465-75c6e7834e87/ef0a2400-df99-4b20-abd2-b60fc974d3c9.mp3" length="31385505" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Stella Bayles</itunes:author>
  <itunes:subtitle>'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? 

In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR. </itunes:subtitle>
  <itunes:duration>32:41</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/6b92eed4-60c1-4c6c-a465-75c6e7834e87/cover.jpg?v=2"/>
  <description>'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? 
In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR. 
Is still trust in this influencer group, how much longevity do they have and should they be in our marketing plans? Listen to find out.
</description>
  <itunes:keywords>instagram, social media marketing, public relations, influencers, stella bayles </itunes:keywords>
  <content:encoded>
    <![CDATA[<p>&#39;Instagram influencer&#39; is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? </p>

<p>In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR. </p>

<p>Is still trust in this influencer group, how much longevity do they have and should they be in our marketing plans? Listen to find out.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>&#39;Instagram influencer&#39; is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? </p>

<p>In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR. </p>

<p>Is still trust in this influencer group, how much longevity do they have and should they be in our marketing plans? Listen to find out.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>should you be meme marketing?</title>
  <link>https://podcast.coveragebook.com/eleven-wagyusocial</link>
  <guid isPermaLink="false">7c4eaad2-161c-41c5-ba90-97c1455c1b01</guid>
  <pubDate>Wed, 05 Jun 2019 17:00:00 +0100</pubDate>
  <author>Stella Bayles</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/6b92eed4-60c1-4c6c-a465-75c6e7834e87/7c4eaad2-161c-41c5-ba90-97c1455c1b01.mp3" length="23973330" type="audio/mp3"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Stella Bayles</itunes:author>
  <itunes:subtitle>The start of Love Island, Trump visiting &amp; the shock loss for Antony Joshua this week has seen the meme machines in action on social media this week. But should memes be part of brand marketing?

In this episode, I interview Elliott Kurjan &amp; Ricky Williams, the duo behind a new agency Wagyu social.

Ricky &amp; Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment!

Now working with brands, Elliott and Ricky explain what 'meme marketing' is, how to do it and the huge reach and engagement a brand can expect from this form of communication.</itunes:subtitle>
  <itunes:duration>24:58</itunes:duration>
  <itunes:explicit>yes</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/6/6b92eed4-60c1-4c6c-a465-75c6e7834e87/cover.jpg?v=2"/>
  <description>With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing?
In this episode, I interview Elliott Kurjan &amp;amp; Ricky Williams, the duo behind a new agency Wagyu social.
Ricky &amp;amp; Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment!
Now working with brands, Elliott and Ricky explain what 'meme marketing' is, how to do it and the huge reach and engagement a brand can expect from this form of communication. Special Guest: Elliott Kurjan &amp;amp; Ricky Williams .
</description>
  <itunes:keywords>meme, meme marketing, content marketing, public relations, marketing, stella bayles, social media marketing, social, instagram influencer, instagram marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing?</p>

<p>In this episode, I interview Elliott Kurjan &amp; Ricky Williams, the duo behind a new agency Wagyu social.</p>

<p>Ricky &amp; Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile &#39;Awful Banter&#39;. They know what creates the thumb-stopper moment!</p>

<p>Now working with brands, Elliott and Ricky explain what &#39;meme marketing&#39; is, how to do it and the huge reach and engagement a brand can expect from this form of communication.</p><p>Special Guest: Elliott Kurjan &amp; Ricky Williams .</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing?</p>

<p>In this episode, I interview Elliott Kurjan &amp; Ricky Williams, the duo behind a new agency Wagyu social.</p>

<p>Ricky &amp; Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile &#39;Awful Banter&#39;. They know what creates the thumb-stopper moment!</p>

<p>Now working with brands, Elliott and Ricky explain what &#39;meme marketing&#39; is, how to do it and the huge reach and engagement a brand can expect from this form of communication.</p><p>Special Guest: Elliott Kurjan &amp; Ricky Williams .</p>]]>
  </itunes:summary>
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