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    <fireside:genDate>Thu, 30 Apr 2026 15:24:16 -0500</fireside:genDate>
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    <title>PR Resolution podcast - Episodes Tagged with “Stephen Waddinton”</title>
    <link>https://podcast.coveragebook.com/tags/stephen%20waddinton</link>
    <pubDate>Tue, 13 Oct 2020 08:00:00 +0100</pubDate>
    <description>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.</itunes:subtitle>
    <itunes:author>Stella Bayles</itunes:author>
    <itunes:summary>Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' &amp; 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative,  often amusing and always under and hour, so you can be clued up before your next Zoom call.
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>public relations, PR, future PR, PR measurement, measure PR, Public Relations workflow, digital PR, online marketing, PESO</itunes:keywords>
    <itunes:owner>
      <itunes:name>Stella Bayles</itunes:name>
      <itunes:email>stella@coveragebook.com</itunes:email>
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  <itunes:category text="Marketing"/>
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  <title>Understanding public feeling (part 1)</title>
  <link>https://podcast.coveragebook.com/twentythreepublicfeeling</link>
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  <pubDate>Tue, 13 Oct 2020 08:00:00 +0100</pubDate>
  <author>Stella Bayles</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Stella Bayles</itunes:author>
  <itunes:subtitle>With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. 

Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.

In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.

Wadds and I discuss:
- How PR has understood target audience up until now
- How to understand the public, and not just the media that influences them
- How it is possible to track public feeling
- Where surveys, social and search listening fits into this

This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds</itunes:subtitle>
  <itunes:duration>43:33</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. 
Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.
In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.
He has spent over 25 years understanding the public and the most effective way organisations should understand and interact with audiences, build trust and grow by improving techniques and technologies. 
Wadds and I discuss:
- How PR has understood target audience
- How to understand the public, and not just the media that influences them
- How it is possible to track  public feeling
- Where surveys, social and search listening fits into this
This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds Special Guest: Stephen Waddington.
</description>
  <itunes:keywords>audience insight, public relations, PR, communications, social listening, search listening, stephen waddinton, stella bayles</itunes:keywords>
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    <![CDATA[<p>With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. </p>

<p>Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.</p>

<p>In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.</p>

<p>He has spent over 25 years understanding the public and the most effective way organisations should understand and interact with audiences, build trust and grow by improving techniques and technologies. </p>

<p>Wadds and I discuss:</p>

<ul>
<li>How PR has understood target audience</li>
<li>How to understand the public, and not just the media that influences them</li>
<li>How it is possible to track  public feeling</li>
<li>Where surveys, social and search listening fits into this</li>
</ul>

<p>This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds</p><p>Special Guest: Stephen Waddington.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. </p>

<p>Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.</p>

<p>In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.</p>

<p>He has spent over 25 years understanding the public and the most effective way organisations should understand and interact with audiences, build trust and grow by improving techniques and technologies. </p>

<p>Wadds and I discuss:</p>

<ul>
<li>How PR has understood target audience</li>
<li>How to understand the public, and not just the media that influences them</li>
<li>How it is possible to track  public feeling</li>
<li>Where surveys, social and search listening fits into this</li>
</ul>

<p>This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds</p><p>Special Guest: Stephen Waddington.</p>]]>
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