We're returning strong! In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry.

Often in PR there can be too much focus on media and not enough on the public. That's why this interview is so inspiring. Lucy talks about her passion for social anthropology and you can tell she means it. Its clear that her deep curiosity in people and the psychology of minds is one of the reasons her agency's campaigns make such an impact.

Lucy explains how The Romans global team work with their clients to make the magic happen. She explains their ideation process and the tools and data that feeds each of their award-winning strategies.

This is a special insight into an agency doing things differently.

Special Guest: Lucy Hart .

In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to!

I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.

We discuss;

• How media consumption has changed in the last year
• How Hearst media titles have had to adapt & change business objectives
• What it means to drive readership to media
• The importance of internal comms right now
• And how the Hearst UK PR team measures multi-media PR for a diverse set of stakeholders

Effie’s honesty and insight is fascinating. Whether you work agency or in-house this episode is for you.

As always, let me know what you think @stellabayles on Twitter.

Special Guest: Effie Kanyua .