Alex Judd
Special guest
Alex is the head of Impact and Planning at Clarity PR.
His team turn data into insight, insight into strategy and prove the impact of the work that’s delivered by the agency. Previous to Clarity Alex was the digital director at Grayling.
Alex describes himself as a flexible planning and measurement communications director who brings passion, initiative and application to whatever’s in front of him.
His specialism lies in turning “integrated communications” from a buzzword to a reality: connecting data, insight, strategy and measurement to ensure maximum effectiveness across communications campaigns.
Alex Judd has been a guest on 1 episode.
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Who are you talking to?
February 19th, 2021 | 44 mins 15 secs
alex judd, analytics, audience insight, data, integrated comms, pr measurement, pr metrics, stella bayles, target audience
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel.
In this episode Stella interviews, Alex Judd. Alex is the head of Impact and Planning at Clarity PR. He's passionate about combining the art of communications with the science of research and data.
Their conversation covers:
The difference between researching B2B and B2C audiences
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner