PR Resolution podcast

Episode Archive

Episode Archive

18 episodes of PR Resolution podcast since the first episode, which aired on August 6th, 2018.

  • How PR should work with paid media

    February 27th, 2020  |  38 mins 11 secs
    digital marketing, digital pr, marketing, online marketing, paid media, pr, pr tips, public relations, shanna apitz, stella bayles

    It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?

    In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

    Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.

    I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.

  • A simple guide to attribution with russell mcathy

    January 22nd, 2020  |  44 mins 45 secs
    analytics, attribution, marketing measurement, pr measurement, pr metrics, russell mcathy, stella bayles

    In this episode, I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy.

    Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behavior, millions in marketing budgets are likely to have been misspent.

    The term 'attribution' has come up a lot recently in PR recently so, I wanted to get back to basics. Russell and I cover what 'attribution' means, how PR fits into overall marketing evaluation and how you can talk about it to your stakeholders.

    Get ready to learn.

  • Should you be affiliate marketing in 2020?

    December 31st, 2019  |  45 mins 21 secs
    affiliate marketing, affiliates, digital marketing, digital pr, marketing, online marketing, pr, pr tips, public relations, revenue share, rich leigh, stella bayles, will roberts

    In this episode, I interview Rich Leigh and Will Roberts, who leads Radioactive Talent, a new arm of UK PR agency Radioactive. I find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in affiliates and revenue share deals to start a new comms offering for clients in 2020.

    If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers.

    If you're looking for inspiration for next year's growth, look no further.

  • PR measurement: Sentiment analysis explained

    November 27th, 2019  |  37 mins 20 secs
    amec, pr analytics, pr measurement, pr metrics, social media measurement

    In this special ‘measurement month’ episode I’m joined by AMEC members and analysis experts, Steph Bridgeman, head of Experienced Media Analysts and Maya Koleva, head of Insight at Commetric to share their knowledge.

    We cover how to manually track sentiment, how machine learning is helping the process, how to tackle international campaigns and steps you can take in your own evaluation. This really is relevant to everyone in PR.

  • Tinder for cows

    September 10th, 2019  |  38 mins 34 secs
    app pr, digital marketing, pr, pr measurement, public relations

    In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together?

    You get, Tinder for Cows!

    In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.

  • How much influence is left on Insta?

    July 26th, 2019  |  32 mins 41 secs
    influencers, instagram, public relations, scott guthrie, social media marketing

    'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold?

    In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR.

  • How to make your news story last longer

    July 11th, 2019  |  35 mins 56 secs
    digital pr, jerrid grimm, media relations, news, paid media, peso, public relations, stella bayles

    With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer?

    In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience.

  • should you be meme marketing?

    June 5th, 2019  |  24 mins 58 secs
    content marketing, elliott kurjan, instagram influencer, instagram marketing, marketing, meme, meme marketing, public relations, ricky williams, social, social media marketing, wagyu social

    The start of Love Island, Trump visiting & the shock loss for Antony Joshua this week has seen the meme machines in action on social media this week. But should memes be part of brand marketing?

    In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social.

    Ricky & Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment!

    Now working with brands, Elliott and Ricky explain what 'meme marketing' is, how to do it and the huge reach and engagement a brand can expect from this form of communication.

  • Can PR make TV?

    May 24th, 2019  |  38 mins 25 secs
    danny bell, digital marketing, digital pr, marketing, online marketing, pr, pr tips, public relations, social marketing, stella bayles, tv production, video content

    Stella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms.

    In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change.

  • Social media measurement with Katie Paine (queen of metrics)

    March 8th, 2019  |  20 mins 44 secs
    katie paine, marketing, pr, pr measurement, pr metrics, pr tips, public relations, social media, stella bayles

    Stella interviews Katie Paine (aka queen of metrics) on social media measurement. They discuss what metrics we should be using and how to attribute business success.

  • The news industry in 2019 & how it affects PR

    January 31st, 2019  |  33 mins 45 secs
    daily news, huffington post, journalists, media relations, news, news editor, pr, public relations

    Interview with SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry.

    The former New York Daily News Editor-in-Chief has seen the news industry go through huge changes and he is now using his unique experience to help PR teams.

    Jim talks about the way news consumption has changed publishing, its effect on news teams and the knock-on effect on Public Relations.

  • Creating an award winning PR agency with Steve Strickland

    December 11th, 2018  |  37 mins 54 secs
    marketing, pr, pr agency, pr awards, pr campaigns, pr tips, public relations, stella bayles, steve strickland

    Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker.

    In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation.

    Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team.

    He also speaks candidly about where Talker Tailor is at now and why he and Gary aim to take the agency in the future.

    If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now!

  • Multi-channel marketing part 2: Measuring paid, earned, shared & owned

    October 25th, 2018  |  25 mins 7 secs
    gini dietrich, measure pr, measurement, peso, pr, pr measurement, public relations

    In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relations should be leading it.

    Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.

  • Multi-channel marketing part 1: How Diageo measures PESO

    October 2nd, 2018  |  51 mins 46 secs
    diageo, james alexander, measure pr, measurement, pr, pr measurement, public relations

    James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they measure and compare results.

  • PR Measurement with AMEC

    August 28th, 2018  |  28 mins 59 secs
    amec, measure pr, measurement, pr, pr measurement, public relations

    Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills.

  • Inbound PR

    August 6th, 2018  |  28 mins 4 secs
    content marketing, content pr, iliyana stareva, inbound, inbound pr, pr, public relations, software pr, stella bayles

    Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'.

    Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'.

    In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success.