For more than 20 years Amanada Coleman has worked on the inside with a range of police and civic leaders and helped them respond to some of the UK’s biggest crisis incidents and sustained reputational attacks.
Being in the room, day after day, taught her an enormous amount about leadership, about resilience, about character and the value of planning and testing so that communications are as effective as they can be when people and processes are put to the test.
In her book, Crisis Communication Strategies Amanda, brings together some of that knowledge and experience to provide a starting point for people developing or revising crisis communication plans.
Her work now is in bringing that experience into the boardroom and the communication team so that organisations can feel prepared to deal with and rebound from issues and incidents which threaten reputation.
Amanada has spoken about crisis communication at conferences across the world, as well as delivering guest lectures to PR students at universities including the London School of Economics.
October 29th, 2020 | 41 mins 47 secs
amanda coleman, audience insight, crisis communications, public relations, stella bayles
The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy.
With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication.
In this episode Stella and Amanda discuss;
Why exploring risk is the best crisis preparation
Understanding how your communication is landing with the public during a crisis and post, in recovery
Who should be responsible for crisis communications
Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust.