Amar Singh

Special guest

Amar Singh is a highly experienced media professional specialising in content strategy and digital marketing in sport. After working as a newspaper journalist, he moved to in 2009, later to daily newspaper London Evening Standard and as a Chief Content Officer to Squawka, data-football specialists.
Amar then joined Premier League club West Ham United, where, as Head of Content, helped the club grow its global audience and achieve record audience metrics across a range of platforms. After two years at West Ham, Amar joined AB-InBev, the world’s largest brewer. As Head of global football content for Budweiser, Amar led the content strategy with the Premier League, LaLiga, England and the FA Cup plus working with footballers including Lionel Messi. After joining Dentsu-owned MKTG Sport + Entertainment in 2022 as Senior Vice President, Head of Content & Comms, Amar now advises some of the biggest brands in the world on sponsorship, marketing, and content strategy. He works with organisations including Mondelez, FedEx and Vodafone on bringing their partnerships to life. A mentor for organisations including Kick It Out and One Million Mentors, Amar is passionate about helping give opportunities to others, using his experience and knowledge to develop talent and help diversify the sector.

Amar Singh has been a guest on 1 episode.