Experienced sports marketing & communications consultant, credited for working on award winning campaigns for some of the world’s most famous brands. Expert at helping businesses grow by maximising their return on sponsorship and partnership investment. Most recently served as Global Head of Sports Marketing for WPP firm H+K Strategies and International Head of Brand Consulting for Creative Artists Agency (CAA). As well as being a trained NED, Andy now runs his own consulting practice, specialising in partnership strategy and reputation management. Motivated by leading high performance teams to create ideas that ignite human passion through the power of sport and entertainment.
October 23rd, 2022 | 48 mins 52 secs
brand partners, brand sponsorship, pr, public relations, reputation, sports marketing, sports pr, sports sponsorship, world cup
At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. At this stage for past tournaments we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch.
This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems.
So what does this mean to the normal huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for non-official partners?
I interview one the world’s leading experts in sports marketing and brand partnerships; Andy Sutherden to find out.