The Hayes Initiative (THI), recently recognised with an honorable mention during the 2021 PRWeek Awards for “Best in Public Affairs”, is a certified LGBTQ-owned and operated public affairs firm that supports clients, projects, and initiatives across all sectors, including government.
THI founder Anthony Hayes has spent more than 18 years in communications, crisis and issue management and political and legislative campaigns. A seasoned C-level advisor, Anthony has cultivated an energetic, fast-growing company now trusted to execute strategy for prominent clients around the globe. He’s served leaders at the highest levels including presidential candidates, members of the U.S. Cabinet, governors and other elected officials, C-Suite executives, law enforcement officials, and high-ranking health and legal professionals. Anthony’s firm has advised clients involved in complex legal matters and managed high-stakes media relations during crises such as Bridgegate, airport security breaches, and natural disasters including Superstorm Sandy and hurricane relief efforts in the U.S. Virgin Islands.
At THI, we help leaders and organizations deliver major initiatives, break through the noisy media landscape, and navigate the world of politics and government. We excel with high pressure, politically sensitive, and confidential issues while demonstrating the utmost level of discretion and judgment.
May 18th, 2021 | 45 mins
anthony hayes, diversity, equality, pr ethics, public affairs, public relations, stella bayles
n this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important.
Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was recently recognized with an honorable mention at the 2021 PRWeek Awards for “Best in Public Affairs”. This was for their work with Time's Up, a charity that supports victims of sexual harassment, and specifically those involved in the Harvey Weinstein case.
Anthony shares how PR professionals can bring crisis techniques into every strategy and how to ensure we, as an industry, are not known for fake-news or misinformation.
This episode is for everyone in PR.