Bev Boyle is a seasoned communications strategist and advocate with a commitment to driving positive change. With a career marked by impactful storytelling and media engagement, she has dedicated her expertise to amplifying the voices of those in need and championing the welfare of animals worldwide.
In her current role as Global Head of Media at World Animal Protection, Bev plays a pivotal role in shaping the narrative around animal welfare on a global scale. She is at the forefront of crafting compelling media campaigns that not only raise awareness but also inspire action. Her leadership and innovative approach have been instrumental in elevating World Animal Protection's mission.
Before joining World Animal Protection, Bev served as the Head of News at Barnardo's, a leading UK children's charity. During her tenure, she spearheaded media initiatives that shed light on the critical issues affecting disadvantaged children and families. Her storytelling prowess and dedication to social justice led to increased brand profile, public support and engagement.
Throughout her career, Bev has been a powerful advocate for positive change, leveraging her extensive media and communications expertise to advance causes close to her heart.
September 28th, 2023 | 44 mins 31 secs
charity pr, global key messaging, media relations, non profit pr, public relations, rapid media response, stella bayles, world animal protection
Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action.
In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaign that making change. Bev shares how the ‘Stop TUI from profiting from dolphin cruelty’ emerged as an issue, how the content is reaching a wide audience and how the result of audience engagement is encouraging a major corporate to make change.
Bev also shares how her global team works with media. How they have adapted processes to work with modern media change & their dedication to responding to animal news and journalists requests in less than 60minutes.
They cover the campaigns that have made the biggest impact and have helped save animals, the components and how the team measure them, especially when the biggest KPI is often changing international tourist trends.
Bev also shares her insight on the challenging financial climate for charities right now and how World Animal Protection are making efficiencies that all PR teams can take inspiration from.