Brendon Craigie is co-founder and managing partner of Tyto. In this role Brendon leads the agency, and is heavily involved in providing clients with counsel on strategic and creative matters. As an experienced global CEO, Brendon also enjoys working closely other CEOs on broader business and communications strategies.
Prior to launching Tyto, Brendon was the global CEO of Hotwire. Brendon was part of the founding team at Hotwire and rose through the ranks to become CEO. During his six years as CEO he doubled the size of the company and repositioned it into a top 50 global challenger brand. Brendon’s achievements were recognized through multiple awards.
Brendon has worked across Europe, Asia and the US with a host of global names including Cisco, Microsoft, and Google. During his career Brendon has helped to devise strategies and support campaigns for high growth companies entering Europe to grow their brands and business. These campaigns often extended several years and included several early stage companies, such as GoPro and BlackBerry, that have become multi-billion dollar successes, while others achieved the exits they desired.
Prior to working for Hotwire Brendon worked in another large global agency advising the mobile division of Microsoft. Before that he worked in corporate PR specializing in environmental communications issues.
Brendon’s colleagues love him for his clarity of vision and focus on the goal.
January 18th, 2021 | 44 mins 47 secs
agency strategy, brendon craigie, european pr, global pr, pr agency, pr without borders, remote work, stella bayles
In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices.
Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients.
As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge successes in serving their global clients with a team of professionals located in 12 countries.
From team practicalities to VR client meetings, this may just be the PR agency structure of the future.