Carla Boyd
Special guest
Carla is a multi award-winning Digital Marketeer with expertise in Social Media, Influencer Marketing, Content Marketing, Email Marketing, Copywriting and all things Digital.
Social media has been a huge part of Carla's everyday life since her teens. Through her career Carla has been able to develop skills and grow with the times - from copywriting and community management, to influencer, digital and email marketing. She now manages a team of people, looking after national and local social content, online advertising and digital comms for Cineworld Cinemas UK.
Carla Boyd has been a guest on 1 episode.
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How Influencers are Sharing the 'Essence of Cinema' for Cineworld UK
December 1st, 2023 | 27 mins 52 secs
cinema, cinema pr, cineworld, entertainment pr, influencer comms, influencer relations, social influencer comms, social measurement, social pr
In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas
Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists.
Carla explains how the essence and the feeling of cinema is being brought to life by the social influencers they’re working with, which traditional comms struggles to portray the same magic.
Carla shares the how talent selection is key to the success; how and her team’s selection of mid-tier passionate content creators has paid off; as their content is connecting the brand with important audiences from families to hard to reach young adults.
Stella asks Carla to talk through their process, from sourcing the right influencer partners, the deal set ups, briefing and of course measurement and evaluation.
This interview is packed full of tips for anyone aiming to work with social influencers now or in the near future.