Celia Harding
Special guest
Celia Harding is the founder of LEOPRD, the world’s first LEO (Language Engine Optimisation) advisory.
After two decades in PR working with global giants like Google, Diageo and Mastercard to underground festivals and upstart founders, Celia spotted a shift every agency is still sleeping on:
Large language models (LLMs) are quietly deciding who gets seen, heard and trusted. they don’t read ads. They read earned content. So Celia launched LEOPRD a visibility engine, not a traditional PR agency.
She help startups and scaleups get found, featured and talked about - by humans and machines. The media, search engines, LLMs and voice assistants. If it shapes brand reputation or discovery, they’re on it.
They describe themselves as a hybrid of strategic PR, LLM-era SEO, and reputation engineering.
Their work gets scraped by ChatGPT. Quoted by journalists. Indexed by Google. Talked about on TikTok. and they’ve helped hundreds of businesses land top-tier media coverage, raise their profile, and turn PR into a tangible business driver.
Celia Harding has been a guest on 1 episode.
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PRs’ Growth Opportunity in AI Search & how to get started
July 26th, 2025 | 37 mins 25 secs
ai in pr, ai search results, ai search strategy, geo, llms, media citations, online pr reputation, pr and ai
Yes, this is another podcast about AI in PR BUT the difference between this and other content on the topic is; I guarantee that in 30minutes you’ll feel confident to talk to your stakeholders about their new online reputation strategy and you’ll have your first 5 steps in how to get started.
This is your practical introduction to PR and AI Search strategy.
In this episode I interview Celia Harding, the founder of LEOPRD, the world’s first sole PR and AI Search visibility agency.
After two decades in PR working with global giants like Google, Diageo and Mastercard to underground festivals and upstart founders, Celia spotted a shift every agency is still sleeping on: Large language models (LLMs) are quietly deciding who gets seen, heard and trusted. they don’t read ads. They read earned media. Celia jumped on this opportunity at the beginning of the year and hasn’t looked back and she joins the PR Resolution Podcast to share her learnings so far, how to talk to clients, how to adapt your strategy and what tools you need.
Take notes because this episode is full of tips you can take straight into meetings on Monday.