Darryl Sparey
Special guest
Darryl is the MD and Co-Founder of performance-driven marketing and communications consultancy, Hard Numbers.
Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. Hard Numbers marries killer creative with hard commercial acumen in order to deliver demand generation campaigns which drive a demonstrable return on investment. In contrast with many comms agency founders, Darryl has spent much of his career in business development and driving revenues for private, PE-backed and FTSE100 organisations.
After spending over eight years running sales and marketing for Precise (now Kantar Media), he moved into digital marketing, running the London office of a Search Engine Marketing (SEM) agency. From his work in Search Engine Optimisation (SEO), he saw first-hand the power of both brand and brand search as a critical element of success for companies when transacting online, and moved into PR and communications as a board director of leading tech-specialist consultancy Hotwire.
Darryl is a member of the CIPR, PRCA and AMEC, and considers his most important job to be that of father to his two-year daughter, Halia.
Darryl Sparey has been a guest on 1 episode.
-
Coverage to Capital
April 30th, 2023 | 49 mins 59 secs
amec, carma, darryl sparey, evaluation, funding, hard numbers, pr measurement, pr metrics, pr tech, reporting, richard bagnall, stella bayles, tech start up
In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups.
We delve into the research results including the types of business that see this success, the PR approach needed to gain these results and specifically how important a CEO or founder can be in the process.
This conversation is fascinating, not just because of the correlation the research found between PR and financial funding but because both Darryl and Richard have so much experience in this area of PR work (b2b and reputation) and importantly how to measure it.
Darryl is the MD and Co-Founder of performance-driven marketing and comms consultancy, Hard Numbers.
Richard is the co-managing partner of evaluation firm CARMA. He’s been awarded CIPR President’s medal for his service to PR, he won the AMEC Don Bartholomew Award and of course was also the chair of AMEC between 2016-2022 too.
Together they share wisdom and practical advice from their own experiences throughout the interview.
We cover;
- How they researched 64 startup unicorn businesses & analysed over 65,000 pieces of coverage
- We look at the sectors that have the most potential for funding
- Darryl shares tips on how best to work with busy senior leaders & why a ‘Get to text’ approach is best
- I challenge correlation vs causation in the results and Richard shares brilliant wisdom in how we can all apply these lessons to our own measurement plans.