Darryl Sparey

Special guest

Darryl is the MD and Co-Founder of performance-driven marketing and communications consultancy, Hard Numbers.

Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. Hard Numbers marries killer creative with hard commercial acumen in order to deliver demand generation campaigns which drive a demonstrable return on investment. In contrast with many comms agency founders, Darryl has spent much of his career in business development and driving revenues for private, PE-backed and FTSE100 organisations.

After spending over eight years running sales and marketing for Precise (now Kantar Media), he moved into digital marketing, running the London office of a Search Engine Marketing (SEM) agency. From his work in Search Engine Optimisation (SEO), he saw first-hand the power of both brand and brand search as a critical element of success for companies when transacting online, and moved into PR and communications as a board director of leading tech-specialist consultancy Hotwire.

Darryl is a member of the CIPR, PRCA and AMEC, and considers his most important job to be that of father to his two-year daughter, Halia.

Darryl Sparey has been a guest on 1 episode.