David Fraser
Special guest
David Fraser is the founder & Managing Director of Ready 10, who are a consumer agency working for the likes of McDonald’s, Paddy Power, Flora and Brewdog. They recently started a for-good arm, Ready to Help, out of the pandemic which has worked with organisations including Save a Child and Magen David Adom.
David spent 12 years at Frank PR before setting up Ready 10 in 2016. They're now an award-winning agency who create relatable campaigns that win hearts, minds and bottom lines. Since 2016, they’ve been creating campaigns that speak to consumers through media relations, PR-for-SEO, influencer campaigns, content, sponsorship and events.
David Fraser has been a guest on 1 episode.
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How a PR team helped evacuate 54 Ukrainian orphans to the UK
May 4th, 2023 | 43 mins 35 secs
brand, charity, communications, creative, creative comms, david fraser, non profit, not for profit, pr, publication relations, ready10, stella bayles
As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it!
I interview David Fraser, the Founder & Managing Director of Ready10, who are a consumer agency, best known for creative digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Help’ that we cover and specifically their (no-fee) project with Save a Child and Magen David Adom, that saw them helping to evacuate a group of children from Ukraine.
David shares the full account of how one phone call turned into the most complex but rewarding project the agency had ever worked on
How the whole team (with other clients understanding) pulled together to help Save a Child and Magen David Adom
How David’s past crisis management experience came into play
And importantly whether it was a success and how the children are now
David also reveals how the agency survived COVID, didn’t accept UK government furlough grants, paid bonuses and managed to carry out this amazing project on zero budget.
This story is an inspiration.