Doug Bairner is the CEO at Hectare, an agriculture technology business.
Doug leads SellMyLivestock and Graindex within Hectre which are digital marketplaces enabling the online trade of farm livestock and crops between farmers and supply chains.
Previous to Hectre Doug was in sales and marketing positions at Innocent drinks and Red Bull.
September 10th, 2019 | 38 mins 34 secs
app pr, digital marketing, pr, pr measurement, public relations
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together?
You get, Tinder for Cows!
In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.