Gary Preston
Special guest
Gary Preston is the CEO and founder of CoverageBook, a reporting tool for Public Relations professionals and AnswerThePublic, a search insight tool that tracks human behaviour through Google data.
Previous to being a software as a service founder, Gary was on the board and a strategy director at European lead search agency Propellernet, based in Brighton, England.
Gary Preston has been a guest on 2 episodes.
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CoverageImpact. Will it solve the PR Industry's number 1 problem?
February 22nd, 2024 | 42 mins 16 secs
allison spray, amec, analytics, correlation coverage impact, data, data team, evaluation, gary preston, james crawford, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
In this episode I interview the person that has inspired me the most in my career; Gary Preston.
Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’.
We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR industry has led to the launch of this new PR tool.
In a time when PR budgets are being cut and in-house teams are admitting its often down to lack of confidence in measurement, Gary believes its time for a step-change in the way the industry showcases PR activity outcomes. He also believes this should be accessible to everyone and not just those that can afford high-level measurement and analytics support...
Could this new free graph-generator tool that showcases PR outcomes be the answer to the PR industry’s biggest problem? Listen this interview and make your decision!
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Gary Preston, CoverageBook take 2!
November 16th, 2021 | 43 mins 53 secs
coveragebook, digital pr, gary preston, marketing measurement, pr measurement, pr metrics, pr tech, public relations, reporting, seo-pr, stella bayles
The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch.
So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first!
We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.
Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports.
He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence
Is having a negative effect on measurement learning and development.Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way….
Listen now to find out more ;)