Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and author of leading PR book Spin Sucks.
Gini and has been pioneering paid erned social and owned (PESO) strategies in communications for years. She has been setting PESO strategies for businesses as well as training PR pros on how to build plans, work with clients and measure effectively. Gini is an expert in multi-channel communications.
October 25th, 2018 | 25 mins 7 secs
gini dietrich, measure pr, measurement, peso, pr, pr measurement, public relations
In this episode Stella interviews Gini Dietrich, founder and CEO of Arment Dietrich comms & editor of Spin Sucks on the paid, earned, shared & owned (PESO) model. Gini shares what the model is, how it can help achieve business goals and why Public Relations should be leading it.
Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process.