Grace Keeling
Special guest
Grace Keeling is the co-founder of award-winning communications agency, Made
By Giants. She has over 15 years’ experience working in marketing and PR,
particular in high-growth tech.
Formerly a consultant at numerous tech-led agencies, she worked as the global
head of communications and content for an NYSE-listed fintech company, taking it
through to acquisition and beyond at just the age of 27.
She started her own agency - Made By Giants - with James Beveridge in the middle
of the pandemic. She runs comms-led, integrated campaigns that drive growth for
the tech giants of tomorrow.
Grace Keeling has been a guest on 1 episode.
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The creative comms formula that drives b2b sales
March 10th, 2022 | 46 mins 3 secs
b2b, brand, communications, creative, creative comms, pr, publication relations
This episode explores the business success that occurs when two areas of marketing combine and work together really well.
I interview Grace Keeling and James Beverage, co-founders of Made by Giants.
Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.
I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative.
Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses.
Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.