Iliyana Stareva is Global Partner Program Manager at HubSpot, focusing on aligning HubSpot's global teams to better service the agency partners. She also authored 2018 PR book 'Inbound'.
Iliyana writing about Inbound PR, Inbound Marketing and Agency Business, expertise gathered from years of agency experience and agency business consulting across Germany, the UK and Ireland
August 6th, 2018 | 28 mins 4 secs
content marketing, content pr, iliyana stareva, inbound, inbound pr, pr, public relations, software pr, stella bayles
Stella interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on the new content-led PR approach 'Inbound'.
Coming from a traditional Public Relations background and now working in software, Iliyana has put her years of experience into new marketing book 'Inbound'.
In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be so powerful in PR, how we talk to clients about it and measure success.