James Alexander

Special guest

James Alexander is the Head of Influence & Advocacy, Beer & Sport for Western Europe at drinks business DiageoI.

He began his career in sports management then focused on Public Relations when joining London agency H+K in the sports and sponsorship team. Having established the Audio Visual Content + Production specialist service at the agency he discovered his passion for multi-channel comms.

His broad understanding of through-the-line marketing has led James to global drinks business Diageo where he oversees the measurement of marketing activity. Using his own versions of the PESO(paid, earned, shared & owned) and AMEC measurement framework, James is an expert in analysing and comparing PR outputs to other areas of marketing and finding the business impact.

James Alexander has been a guest on 1 episode.