James Beveridge
Special guest
James Beveridge has 40 years’ experience as a creative director leading creative
teams in branding, corporate communications and design.
Formerly a founding creative partner at The Partners (now Superunion), and more
recently an executive creative director at FleishmanHillard Fishburn, James was
responsible for building successful brands and brand communications programmes
for enthusiastic start-ups up to seasoned global conglomerates.
He started Made By Giants - with Grace Keeling - in the middle of the pandemic. He
develops creative strategies that drive growth for the tech giants of tomorrow.
James Beveridge has been a guest on 1 episode.
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The creative comms formula that drives b2b sales
March 10th, 2022 | 46 mins 3 secs
b2b, brand, communications, creative, creative comms, pr, publication relations
This episode explores the business success that occurs when two areas of marketing combine and work together really well.
I interview Grace Keeling and James Beverage, co-founders of Made by Giants.
Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.
I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative.
Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses.
Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.