Johna is the Global Managing Director of AMEC. During a career spanning over 25 years, Johna has worked both as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. Prior to leading AMEC, Johna was CMO at Burrelles and previously the director of public and investor relations of a Fortune 500 company. In 2015 she was inducted into the PR News Measurement Hall of Fame for her work and leadership in the community.
November 4th, 2022 | 42 mins 30 secs
amec, digital pr, evaluation, marketing measurement, measurement month, pr measurement, pr metrics, pr tech, public relations, reporting, stella bayles
AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms.
Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.
There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all.
In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke.
- We share the best of the month and what not to miss!
- Johna explores common PR measurement challenges you might be facing and directs you to the best resource to fix it
- Johna shares the trends in measurement & highlights from AMEC award entries this year
For the full calendar:
For further help on measurement go to: