Jon has 20 years of experience in the B2B technology marketing and PR sector both in the UK and internationally.
Most of those 20 years have been spent on the agency side launching, running and growing Octopus Group. Jon has led Octopus Group through growth and multiple award wins by building their unique 'Brand To Sales integrated model' where they reach business-critical goals through creative comms and a mix of PR and digital marketing techniques.
September 10th, 2019 | 38 mins 34 secs
app pr, digital marketing, pr, pr measurement, public relations
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together?
You get, Tinder for Cows!
In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign.