Katie Paine, known in the Public Relations industry as the queen of metrics has been leading the charge for social and PR measurement for 30 years.
Katie is an author, she consults organisations around the world on how to prove PR value, speaks at multiple events and hosts her own measurement event on her farm in New England.
Katie started the first blog and first newsletter devoted exclusively to communications measurement. In 2013, she was inducted into PRNews’ Measurement Hall of Fame. She was named the Society of New Communications Research “Fellow of the Year” for her work in support of social media research. More recently, Katie was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog.
Katie is a Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR). She was also an initial founder of the Institute for Public Relations Measurement Commission. She writes a regular column for PR News on corporate image and crisis communications and contributes to Communications World, PR Week, Business Marketing, and New Hampshire Magazine. She is also on the Advisory Board for the International Public Relations Research Conference (IPRRC) and serves on the Board of Trustees of Exeter Health Resources.
March 8th, 2019 | 20 mins 44 secs
katie paine, marketing, pr, pr measurement, pr metrics, pr tips, public relations, social media, stella bayles
Stella interviews Katie Paine (aka queen of metrics) on social media measurement. They discuss what metrics we should be using and how to attribute business success.