Lucy Hart
Special guest
Lucy has worked in brand building for 15 years working with multi-award winning agencies and brands devising the kinds of strategies and campaigns that push boundaries, open minds and deliver business results that matter.
As a strategist, Lucy is fascinated by consumer behaviour, the psychology of minds and decision making and understanding how to use those insights to devise multi-channel campaigns lead by earned media, reinforced by paid.
Over the years some stand out campaigns range from behaviour changing missions for baby milk, to booming tech success stories for people like Ocado, to trying to make a dent in the battle against knife crime for the Home Office and helping Kylie Minogue set the French Riviera alight to celebrate Magnum ice cream's 25th birthday.
Outside of work Lucy is interested in social anthropology, The Archers, weightlifting and sewing! What a woman.
Lucy Hart has been a guest on 1 episode.
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The strategy behind the industry’s most awarded PR firm
May 29th, 2025 | 31 mins 51 secs
audience research, insight, lucy hart, marketing measurement, pr agency, pr measurement, pr metrics, pr podcast, pr strategy, reporting, stella bayles, strategy, the romans
In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry.
Often in PR there can be too much focus on media and not enough on the public. That's why this interview is so inspiring. Lucy talks about her passion for social anthropology and you can tell she means it. Its clear that her deep curiosity in people and the psychology of minds is one of the reasons her agency's campaigns make such an impact.
Lucy explains how The Romans global team work with their clients to make the magic happen. She explains their ideation process and the tools and data that feeds each of their award-winning strategies.
This is a special insight into an agency doing things differently.