Margo Neely
Special guest
Margo Neely is a thought leader, director, designer, innovator, and creative strategist. In 2007 she founded Neely Air (now a division of Neely & Daughters) — a boutique new media, film production, and design studio specializing in the creation of original multi-platform streaming digital content for global brands. She is best known as the innovator behind the Neely Air Mi Adidas TR-808 custom concept*, the megaviral drum machine shoe seen and loved by over 6 billion people worldwide, the creator of the women’s march favorite “Rosie Unriveted: We Can’t Do It Anymore!” remix, and as the multi-hyphenate Creator/Director of the television series Ladies Revenge Club, winner of “Best of the Fest” and “Best Short” honors at New York Comic Con/New York Super Week.
Margo is a University Honors Scholar, Founders’ Day Award recipient, and Magna Cum Laude graduate of New York University. She splits her time between New York City and The Berkshires
Margo Neely has been a guest on 1 episode.
-
How a musical shoe led to a PR investment firm
June 22nd, 2023 | 37 mins 55 secs
coverage to capital, investors, pr measurement, pr metrics
Margo Neely is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement.
This interesting breadth of experience has a one key point in common; PR. and specifically how PR coverage helps attract investors and gains funding.
Margo experienced this first hand when her concept design of the sneaker that made music with movement, had stayed static as an idea for years until it went viral. Through the vast amount of exposure and engagement Margo was able to gain the attention of investors and engineers she’d only dreamed of years before.
Margo now shares her PR to investment strategies with start-up businesses and charity organisations so they can do the same.
This episode is absolute gold for any organisations that need to raise funding. It’s also a brilliant example of the true power of PR.