Maya Koleva is the Head of Research and Insight at Commetric, a media analytics organisation.
Through her PHD on studying international media and in her ten years of analysing conversations and content on social and conventional media, Maya truly is a media evaluation expert.
Maya works with a network of analysts and develops processes of machine learning in PR measurement. Maya is also an active Board Member at AMEC (the association for measurement and evaluation of communication).
November 27th, 2019 | 37 mins 20 secs
amec, pr analytics, pr measurement, pr metrics, social media measurement
In this special ‘measurement month’ episode I’m joined by AMEC members and analysis experts, Steph Bridgeman, head of Experienced Media Analysts and Maya Koleva, head of Insight at Commetric to share their knowledge.
We cover how to manually track sentiment, how machine learning is helping the process, how to tackle international campaigns and steps you can take in your own evaluation. This really is relevant to everyone in PR.