Nicole Moreo is the Vice President of Global Research and Analytics at Ketchum. Nicole is also the chair of North American chapter of AMEC the (International Association for the Measurement and Evaluation of Communications).
Nicole not only leads the analysis of measurement at global agency Ketchum, she also helps PR teams throughout North America become more aware of measurement through her work with AMEC.
August 28th, 2018 | 28 mins 59 secs
amec, measure pr, measurement, pr, pr measurement, public relations
Nicole Moreo is North American chair of AMEC and one of Ketchum's global research and analytics leaders. Stella interviews her on PR analysis in 2018 & what PR teams can do to improve measurement skills.